You’ve got lots of great ideas.
And you’d like to share them with the world. So when you write an email, a blog post, an ebook, or an article, you quickly share as many ideas as possible. Because people have short attention spans. Right?
You’re talking people’s ears off. And that’s a sure-fire way to be boring as hell.
You should always focus on just one message. One concept. One big idea.
And if you find this hard, work backwards. Decide what your message is. Determine how you want to inspire your reader. Write down your concluding paragraph first.
And then consider the arguments, stories, and examples that support your message. Scrap everything that doesn’t support your message. Be ruthless.
If you got lots of ideas: that’s fantastic!
Just take it one idea at a time.
Remember: Being a blabbermouth is almost as boring as having nothing to say.