Are you boring your readers?
Let’s be honest. It’s difficult to be sure.
You can’t see your readers moving restlessly in their seat. You can’t see them doodling, fidgeting, and twiddling their thumbs. You can’t see their minds wandering off.
But there are warning signs.
You can avoid the three most common blogging mistakes that are sending your readers to sleep.
Avoid these three mistakes and you have a much better chance of captivating your audience. Your business blog will becoming more fascinating, more engaging, and more persuasive. And casual readers will turn into passionate fans.
Warning sign #1: You’re bored with your blog
How can you create a fascinating blog post if you don’t feel passionate, or inspired, or at least a little excited about what you’re writing?
If writing a blog post makes you feel bored, rest assured you’re boring the boots off your readers, too.
But what if you ARE BORED with your blog, and you still HAVE TO WRITE?
- If you’re bored with your topic, switch to another topic. Yes. Seriously.
You don’t have to stick to your topic religiously. You’re a multidimensional human being, not a heartless robot. Showing another side of you is most welcome. Your readers will be happily surprised.
- If you’re bored because you don’t want to write what your editorial calendar suggests, rip up your calendar. Throw it in the bin.
I hate editorial calendars. I keep a list of ideas and I write what I feel like writing about. I hardly ever run out of ideas. And I don’t feel bogged down by this-is-what-I-must-blog-about-today.
- If you’re bored with writing, set yourself a new writing challenge. For instance: make up a new metaphor for your next post, or try using alliteration or rhyme, or write a super-short blog post.
Stuck in a creative rut? Check out my 27 Wacky Ways to Beat Writer’s Block.
Warning sign #2: You are hiding yourself
Blogging isn’t like communicating in a corporate world of striped suits where it’s better to blend in. As a blogger you have to stand out to connect with your readers.
Since I care less about whether people think I’m crazy, my blog posts have become stronger. I’ve become less nervous about whether you agree with me or not; and writing has become more fun.
Be yourself. Because it makes you more fascinating; and it helps you select the audience and the customers that are right for you.
As fascination expert Sally Hogshead says in an interview with Marie Forleo (9:29):
You don’t have to change who you are to become your most successful. In fact, it’s the opposite. You need to become more of who you are. ~ Sally Hogshead
Stop hiding yourself. Stop worrying about unsubscribers. Don’t be afraid to polarize. Show more of your personality in your blog posts.
Warning sign #3: Your writing style is boring
I’ve always been dead scared that people think I’m boring.
Before I started to blog, I studied copywriting techniques extensively. Just so I could learn how to avoid boring my readers to tears.
When I started the Enchanting Marketing blog, I didn’t want to share anything about my life because I thought that would be oh-so-boring.
But I was wrong.
Because nobody’s life is boring.
It’s not WHAT you write about that makes you boring. It’s HOW you write it that makes you boring.
Below follow the four most common yawn-inducing blogging styles:
- High-school essays. Nothing is more boring than telling me what you’re going to write about. Then writing it. And then summarizing it again.
- Formal business writing. Come on. Let’s write as if you and I are having a conversation. Ask questions. Use the words you and I. Use everyday exclamations.
Isn’t that more engaging? Hell, yes!
- Flowery, pompous press releases. Cut the superlatives. Bin the gobbledygook. Reduce the number of adjectives and adverbs.
And while you’re editing, why not cut your word count by 20% or 40%?
- Old-fashioned text books. Don’t talk down to your readers. Don’t just share information, because information is boring.
Remember: blogging is about inspiring your readers.
How to write fascinating blog posts
Stop worrying about word count. Stop worrying about the rules of blogging. And most importantly, stop worrying about Google.
Write like a human being – not like a blogging machine. Don’t just quickly share a couple of tips. Don’t just rehash the same information if it bores you to death. Try something different. Experiment. Have fun.
To be fascinating, you have to be yourself.
Be more of yourself.
I am working on it. And you?