3 Warning Signs Your Business Blog is Boring as Hell

Bored reader

Who is more bored? Your reader or you?

*Yawn*

Are you boring your readers?

Let’s be honest. It’s difficult to be sure.

You can’t see your readers moving restlessly in their seat. You can’t see them doodling, fidgeting, and twiddling their thumbs. You can’t see their minds wandering off.

But there are warning signs.

You can avoid the three most common blogging mistakes that are sending your readers to sleep.

Avoid these three mistakes and you have a much better chance of captivating your audience. Your business blog will becoming more fascinating, more engaging, and more persuasive. And casual readers will turn into passionate fans.

Warning sign #1: You’re bored with your blog

How can you create a fascinating blog post if you don’t feel passionate, or inspired, or at least a little excited about what you’re writing?

If writing a blog post makes you feel bored, rest assured you’re boring the boots off your readers, too.

But what if you ARE BORED with your blog, and you still HAVE TO WRITE?

Three options:

  • If you’re bored with your topic, switch to another topic. Yes. Seriously.

    You don’t have to stick to your topic religiously. You’re a multidimensional human being, not a heartless robot. Showing another side of you is most welcome. Your readers will be happily surprised.

  • If you’re bored because you don’t want to write what your editorial calendar suggests, rip up your calendar. Throw it in the bin.

    I hate editorial calendars. I keep a list of ideas and I write what I feel like writing about. I hardly ever run out of ideas. And I don’t feel bogged down by this-is-what-I-must-blog-about-today.

  • If you’re bored with writing, set yourself a new writing challenge. For instance: make up a new metaphor for your next post, or try using alliteration or rhyme, or write a super-short blog post.

Stuck in a creative rut? Check out my 27 Wacky Ways to Beat Writer’s Block.

Warning sign #2: You are hiding yourself

Blogging isn’t like communicating in a corporate world of striped suits where it’s better to blend in. As a blogger you have to stand out to connect with your readers.

Since I care less about whether people think I’m crazy, my blog posts have become stronger. I’ve become less nervous about whether you agree with me or not; and writing has become more fun.

Be yourself. Because it makes you more fascinating; and it helps you select the audience and the customers that are right for you.

As fascination expert Sally Hogshead says in an interview with Marie Forleo (9:29):

You don’t have to change who you are to become your most successful. In fact, it’s the opposite. You need to become more of who you are. ~ Sally Hogshead

Stop hiding yourself. Stop worrying about unsubscribers. Don’t be afraid to polarize. Show more of your personality in your blog posts.

Warning sign #3: Your writing style is boring

I’ve always been dead scared that people think I’m boring.

Before I started to blog, I studied copywriting techniques extensively. Just so I could learn how to avoid boring my readers to tears.

When I started the Enchanting Marketing blog, I didn’t want to share anything about my life because I thought that would be oh-so-boring.

But I was wrong.

Because nobody’s life is boring.

It’s not WHAT you write about that makes you boring. It’s HOW you write it that makes you boring.

Below follow the four most common yawn-inducing blogging styles:

  1. High-school essays. Nothing is more boring than telling me what you’re going to write about. Then writing it. And then summarizing it again.

    *snore*

  2. Formal business writing. Come on. Let’s write as if you and I are having a conversation. Ask questions. Use the words you and I. Use everyday exclamations.

    Isn’t that more engaging? Hell, yes!

  3. Flowery, pompous press releases. Cut the superlatives. Bin the gobbledygook. Reduce the number of adjectives and adverbs.

    And while you’re editing, why not cut your word count by 20% or 40%?

  4. Old-fashioned text books. Don’t talk down to your readers. Don’t just share information, because information is boring.

Remember: blogging is about inspiring your readers.

How to write fascinating blog posts

Stop worrying about word count. Stop worrying about the rules of blogging. And most importantly, stop worrying about Google.

Write like a human being – not like a blogging machine. Don’t just quickly share a couple of tips. Don’t just rehash the same information if it bores you to death. Try something different. Experiment. Have fun.

To be fascinating, you have to be yourself.

Be more of yourself.

I am working on it. And you?

Image credit (adapted): Shutterstock
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Comments

  1. Thanks again Henneke, Always enjoy the spirited way you approach each post. Jane

  2. Lisa says:

    Another inspirational piece. Thanks Henneke:) And now I shall go and write!

  3. Andrea Hypno says:

    Great post, so true. I would forget about Google if only it wasn’t my first traffic provider, Stumble Upon second.

    The only thing I would add is that it would be nice if privately readers could give a hint about the blog being boring because sometimes we just can’t see it.

    • Henneke says:

      Hmmm. It would be useful if there was a this-is-boring warning on WordPress. Maybe someone can develop a smart plug-in for that. ;-)

      I recommend you write for your ideal reader first, and optimize for Google later – at the editing stage. If you start writing for Google, then you risk sounding a little robotic.

  4. Patricia says:

    Love your posts – always quick and easy to read, always opened! What a model to follow.

  5. Cinzia says:

    Henneke, you are a great inspiration.. Thank you <3

  6. Keith Davis says:

    Hi Henneke
    Talk to your readers as though you were having a conversation and add a little humour along the way is my advice.

    “Warning sign #1: You’re bored with your blog”
    When that happens it’s time to move on or move over.
    Keith Davis recently posted…Epik 1.0 – Genesis child theme for WordPress by Wes Straham of AppfiniteMy Profile

    • Henneke says:

      Oh yes, that’s an excellent tip: write as if you’re talking to your readers or just chatting to one of your readers!

      Thank you for taking the time to add your thoughts. I appreciate it :)

      PS Nice picture on your home page!

  7. Tom King says:

    The first one is very simple but I am surprised when I see friends I know that are bored with their writing jobs!
    Tom King recently posted…DOG PARODY Of Fresh Prince Of Bel AirMy Profile

    • Henneke says:

      Yes, it surprisingly easy to get stuck in a rut because you feel you have to write in a certain way or about a certain topic. Always good to shake things up!

      Thank you for stopping by, Tom.

  8. Another great post! This was our blog a few months back. In the process of turning that ship around…. Hopefully.
    Brendan recently posted…Become a Better Brewer with the 5 Best Homebrewing PodcastsMy Profile

    • Henneke says:

      Thank you, Brendan. I’m sure you can turn your blog around. Brewing is interesting enough, isn’t it?

  9. I just sent my friend a link to this post.

    I read this a couple weeks ago, but I remembered it when my friend said he was “Bored with his blog”.

    :-) I hope it helps.
    Charles Kassotis recently posted…102 Most Compelling Headlines You Can Use NowMy Profile

  10. I will!
    Charles Kassotis recently posted…102 Most Compelling Headlines You Can Use NowMy Profile

  11. Avadhut says:

    Hi Henneke,

    I liked all the tips.

    What style would you suggest for information-based articles? I’m into Finance blogging.

    Secondly, Can we use Shutterstock images if we link back? What do you mean by “adapted” image credit?

    Regards,
    Avadhut

    • Henneke says:

      Who are your target audience? How would you talk to them if you’d be face-to-face? You should try to emulate a similar conversational style. If you’re writing for finance experts, it’s fine to use jargon, but if you write for the general public, keep your language simple and try to explain things by comparing them with things familiar to your readers.

      You need to buy Shutterstock images to use them on your site. I’ve adapted the image – the original was in color (plus I added a border around it).

  12. Dude the honesty of #2 is so true when it comes to many blogs. I still struggle with really letting my writing “go” in a flow. I’m slowly learning and getting bolder and bolder with every post.
    Jared Kimball recently posted…Step By Step: How To Get Email Addresses From Live EventsMy Profile

    • Henneke says:

      Yes, that’s how it works – you’ll get there step by step. I still need to keep pushing myself, too. :)

  13. Ingrid says:

    Thanks, I needed to hear this. There’s so much self-doubt sometimes because it’s just me throwing it out there. I think I’m being helpful, and I’ve been working on trying to get engagement from my readers. I feel at least that way I’ll know if I’m on the *right* track. I try to just be myself, but sometimes the self-doubt really creeps in, you know?

    I want to be informative, educational (it’s a paper crafting blog), and at the end of the day, I’d like to have some business too. It’s hard to know that line of just offering enough, but drawing them in for the now and then sale too.

    Learning as I go. Thanks for the words of wisdom!

    :)
    Ingrid recently posted…Really Good Greetings Mojo Monday 300!My Profile

    • Henneke says:

      Yes, I know exactly what you’re saying. Self-doubt creeps in all the time. It’s normal – especially if you’re learning something new.

      I also don’t think there’s a specific line between what you should offer for free and what you can sell. Are you looking to sell some classes online, too?

      I often look at it this way: courses provide a structured way of teaching something step by step. Blog posts can provide inspiration and share tips (but usually in a less structured way or less in-depth or without the templates).

      Some people say free information should only provide the “what” and then the “how” should be a paid course – I don’t think the line between free and paid should be so strict.

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