Call me a reluctant marketer.

Or even an anti-marketing marketer.

I quickly detect a hint of slick sales speak or marketese. I’ve developed a sensor for the slightest insincerity in copy. I know the phrases that make you lose a tiny bit of credibility.
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What’s different about you and your business?

How do you stand out?

Making unusual choices has always been quite easy for me.
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Cluttered. Noisy. Busy.

Some websites look like the bedroom I had when I was a teenager:
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Page views. Web visitors. Social media shares. Email subscribers.

I love looking at the trends.
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Banned words?

Yep. Forbidden. Prohibido. Interdit.
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You might have wondered… about my weird name.

You pronounce it like Heh-nuh-kuh.
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Jinxes. Evil eyes. Withcraft?

Yep, a curse most of us suffer from.
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I’m quite rebellious.

Just ask my Dad.
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Maybe write a headline first?

Oh no. Please, don’t do that.
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Okay.

It was a stupid mistake. But I made it. A few times.

You may have seen something like this in one of my emails:
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