FREE Snackable Writing Course

16 ultra-short emails with easy-to-implement tips
Learn how to write persuasive content and win more customers

The Unconventional Way to Market Your Business

Do you make unconventional choices for your business?

What’s different about you and your business?

How do you stand out?

Making unusual choices has always been quite easy for me.

How to Mess Up Your Website

Does your website need a Spring clean?

Cluttered. Noisy. Busy.

Some websites look like the bedroom I had when I was a teenager:

The Delusion of Web Visitor Numbers

Do you care about eyeballs or people?

Page views. Web visitors. Social media shares. Email subscribers.

I love looking at the trends.

When Compromise Fails

Do compromises make your website bland?

You might have wondered… about my weird name.

You pronounce it like Heh-nuh-kuh.

Is Your Sales Copy Jinxed by the Curse of Knowledge?

Have these evil eyes jinxed your sales copy?

Jinxes. Evil eyes. Withcraft?

Yep, a curse most of us suffer from.

A Rebel’s View on Web Design Conventions

I took a break from universityto travel through China.

I’m quite rebellious.

Just ask my Dad.

How to Start Writing Sales Copy

How do you start writing?

Maybe write a headline first?

Oh no. Please, don’t do that.

How to Write an Irresistible First Sentence

Think about this: What’s the aim of your first sentence?