The Unconventional Way to Market Your Business

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What’s different about you and your business?

How do you stand out?

Making unusual choices has always been quite easy for me.
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How to Mess Up Your Website

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Cluttered. Noisy. Busy.

Some websites look like the bedroom I had when I was a teenager:
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The Delusion of Web Visitor Numbers

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Page views. Web visitors. Social media shares. Email subscribers.

I love looking at the trends.
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When Compromise Fails

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You might have wondered… about my weird name.

You pronounce it like Heh-nuh-kuh.
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Is Your Sales Copy Jinxed by the Curse of Knowledge?

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Jinxes. Evil eyes. Withcraft?

Yep, a curse most of us suffer from.
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A Rebel’s View on Web Design Conventions

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I’m quite rebellious.

Just ask my Dad.
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How to Start Writing Sales Copy

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Maybe write a headline first?

Oh no. Please, don’t do that.
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The Stupidity of “Click Here”

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Okay.

It was a stupid mistake. But I made it. A few times.

You may have seen something like this in one of my emails:
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The Amazing Power of a Subtle Nod

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Like to learn a new trick today?

* barely noticeable nod *
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Why Content Isn’t King

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Distracting. Ridiculous. Nonsense.

Why is the thought that content is king nonsensical?
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