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4 Hocus-Pocus Words that Mesmerize Your Readers

hocus-pocus wordsImagine you’d be more persuasive.
And imagine you’d get more customers.
Just because you use four simple words in your sales copy.

Four words that can bypass your reader’s rational thinking, and magically trigger a response. Even when the response doesn’t make sense.

Sounds amazing? Like hocus-pocus? A little creepy?
Maybe. But it’s scientifically proven.
And it’s much simpler than you think.

1. Free
Never underestimate the power of free. The economic value of free is far higher than the value of what you’re giving away. Irrational, but true.

2. Because
Presenting a reason why people should do something can trigger an automatic response. Even if the reason is bogus.

3. Imagine
Get people to picture themselves using your product, and desire to own your product increases.

4. New
Our brains find new products more attractive, because we’re hard-wired to seek novelty.

How can you use these four hocus-pocus words in your sales copy?


  1. Hmm…. interesting. Here are some more:
    immediately: like in “get started immediately”.
    easy: like in “easy to learn”. Which software isn’t?
    intuitively: same as easy
    elegant: this is totally meaningless

    This so reminds me of a website I found today for a productivity app:

    “elegantly designed xxx, with simplicity and ease of use in mind. The amazingly intuitive user interface makes it very easy to xxx”.

    Perhaps I need to use some more of these meaningless words.


    • Hi Beatrix

      Thank you for taking the time to leave a comment. Much appreciated! 🙂

      “Get started immediately” is a pretty powerful phrase. I’m sure I’ve seen A/B tests where similar phrases did well.

      “Easy” can be a good word, but I’d always like to read why something is easy to use, because as you imply it’s maybe overused. I’m not a fan of “intuitive” at all. In my experience when something is sold as being intuitive, it’s pretty complicated to use. 😉

      I wouldn’t recommend you start using meaningless words. There’s a lot of bad writing around on the web.

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