Imagine you’d be more persuasive.
And imagine you’d get more customers.
Just because you use four simple words in your sales copy.
Four words that can bypass your reader’s rational thinking, and magically trigger a response. Even when the response doesn’t make sense.
Sounds amazing? Like hocus-pocus? A little creepy?
Maybe. But it’s scientifically proven.
And it’s much simpler than you think.
Never underestimate the power of free. The economic value of free is far higher than the value of what you’re giving away. Irrational, but true.
Presenting a reason why people should do something can trigger an automatic response. Even if the reason is bogus.
Get people to picture themselves using your product, and desire to own your product increases.
Our brains find new products more attractive, because we’re hard-wired to seek novelty.
How can you use these four hocus-pocus words in your sales copy?