How to Stand Out in a Sea of Grey Content
Best Articles on Finding Your Writing Voice
Let’s be honest.
Does your content really sound like you? Do readers recognize your writing?
A strong voice helps your content stand out; it pulls reader closer to you because they feel like they know you.
When they read your emails, blog posts, or sales pages, it’s like they hear your voice.
What is a writer’s voice?
When reading, we get a sense of a writer’s personality. This is what we refer to as voice. Word choice, sentence length, and rhythm help define your voice.
Strictly speaking, voice is not the same as tone. Just like when you talk, the tone of your writing can vary depending on your mood and your audience. A press release for a new product, for instance, brims with enthusiasm and excitement, while an email apologizing for a service disruption is more humble. The tone is different, but the voice remains the same.
A brand voice is the sense of personality or company culture we notice in the communication from one company. It’s like the collective voice of everyone representing the brand, and it’s often referred to as tone of voice.
While a writer’s voice usually evolves organically, a brand voice is carefully planned and described in its brand guidelines.
Check these 4 examples of strong voices in business writing.
How to find your voice
Your writing voice evolves (1) by imitating your heroes, (2) by finding out what resonates with your audience, and (3) by nurturing a sense of play.
Learn more in these three articles:
- On imitation: How to Steal, Swipe and Imitate to Create Your Own Unique Blogging Voice
- On crafting messages that resonate: Why You Should Stop Searching for Your Authentic Voice
- On nurturing a sense of play: 3 Creative Writing Exercises to Put That Zing-Kapow in Boring Business Content
The key elements of a writer’s voice
It doesn’t have to be.
Once you understand which writing techniques influence your voice, it becomes easier to play with your words and discover your writing voice.
Learn more in the articles below.
On word choice:
- An introduction to word choice: How to Choose the Right Words to Connect, Engage, and Sell
- Power words: 172+ Magic Words: How to Write Persuasive Business Content (As Proven By Science)
- Strong verbs: 99 Strong Verbs to Make Your Content Pop, Fizz and Sparkle
- Weak words: 4 Types of Weak Words: How to Spice Up Bland Content
- Gobbledygook: How to Write Gobbledygook-Free Content
- Clichés: How to Avoid the Destructive Power of Clichés
- Sensory words: How to Arouse the Magic of Sensory Words (Even in Business Writing!)
- Rhythm: How to Make Your Words Swing and Swirl
- Punctuation: How Punctuation Influences Your Writing Voice
On visual language:
- Metaphors: How to Use the Persuasive Power of Metaphors
- 14 metaphor examples: How to Paint Vibrant Pictures With Your Words
- Visual language: How to Write So Vividly that Readers Fall in Love with Your Ideas (on Copyblogger)
On poetic techniques for business writing:
- Contrast: The Gigantic Power of a Tiny Word Trick
- Rule of three: How to Invoke the ‘Magic of 3’ in Serious Business Writing
On business storytelling:
- Business founding story: How to Energize Your Audience With Your Mission
- 3-act stories: This Simple 3-Act Business Story Will Do Your Selling for You
- Storytelling in blog posts: How to Add Sparkle and Delight Readers
Click here to join the 16-Part Snackable Writing Course for busy people (it’s free!)
Specific advice on different writing styles
Check the articles below and learn specific techniques for adapting your writing style.
- Powerful: 5 Ways to Make Your Words More Powerful (and Get Readers to Listen, Act and Buy)
- Conversational: How to Write Conversational Content and Make Your Readers Deliriously Happy
- Passionate: How to Write With So Much Passion That Readers Beg to Hire You
- Warm: How to Infuse Your Writing with Warmth, Hope and Kindness
- Inspirational: How to Be So Inspirational That Readers Get Addicted to Your Blog (on writing with both power and warmth)
Become a voice of authority in your industry
Do regular readers know what you stand for? Do your ideas pull your readers closer to you?
Having a strong voice is not just about how you write, it’s also about developing your ideas and the themes in your work.
- Become influential: No Authority Yet? Here’s a 5-Step Plan to Become Seriously Influential Online
- Be interesting: How to Be Interesting (Even When Life Seems Boring)
- Boring topics: 4 Ways to Add Pizzazz to Dull and Rehashed Topics
- Uniqueness: How to Be Unique (Even If You Don’t Feel Special)
Want to build a thriving blog community? And turn readers into fans? Learn how to engage and delight readers, so they’re begging for more.
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