Imagine …

You’ve got an idea.

And you’re keen to share it with your audience.

You open up a document, and—tak tak tak—your fingers are dancing on the keyboard.

You know this will be good … eventually.

Yeah. The first draft is always a bit yuck. A bit cringe. A bit convoluted.

But you know the process.

You know how to turn that messy piece into content that shines.

Unlike the grey-ish content you see everywhere, your writing is vivid and uniquely you.

It’s how you stand out and attract an enthusiastic audience—people who are keen to learn from you, connect with you, and buy from you.

Sound good?

This course teaches you how to make your writing sparkle so you can attract your favorite audience.

This is no ordinary course …

Some may call this an editing course.

But it’s so much more.

First, editing makes me think of red marks, and I feel a sense of embarrassment creep up.

This is different.

This is a playful course where you try out writing techniques. A course that encourages you to have fun.

While the world hurtles on and everything has to be quick quick quick, this course encourages you to slow down and then to appreciate and emulate good writing.

This course helps you shape your voice:

• Sharpen your thinking so you can communicate your ideas with clarity and power.
• Stand out with a unique voice and bring your audience closer to you.
• Stop endless dithering because you know how to let your words shine.

When we read good writing, it often feels like the writing came naturally to the writer—as if the writer was born with their voice.

But this idea is completely flawed.

Just like you and me, good writers find their voice by playing with words, by increasing their sensibility for good writing, and by writing as if they’re having a conversation with their favorite reader.

And that’s what we’ll do in this course.

What you’ll learn …

This course teaches you how to communicate your ideas with gusto …

How to write more clearly and simply:

• Follow the Rule of One to write with more focus so your audience grasps your ideas more easily.
• Use the Flip-Flop technique to sharpen your thinking and simplify your writing
  so your ideas shine more brightly.

How to write more vividly:

• Dance up and down the Ladder of Abstraction to breathe life into your writing so readers remember your messages more vividly.
• Harness the power of specificity to boost your credibility.
• Balance vividness and conciseness so your writing pops (without ever being too wordy or too flowery).

How to write conversationally and be more personal:

• Turn a lecture into a conversation so readers feel like you’re having a chat in a cozy café.
• Make your writing more chatty so it sounds more like you.
• Add a personal touch or story to allow followers to get to know, like, and trust you.

How to touch readers with your words:

• Break through habitual word patterns to flavor up your writing—readers will remember how your words make them feel.
• Make more impact by scrapping unnecessary words that are slowing readers down.
• Create a pleasant rhythm that makes readers dance through your content with ease; it’s almost like they hear your voice and feel your presence.
• Discover the #1 tweak that attracts attention and boosts credibility.

You’ll also learn how to:

• Switch between 5 editing roles so you can edit more effectively (and with more joy).
• Work more productively with your inner critic.
• Read like a writer so you can accelerate your learning.

This is a playful course that helps you become a stronger, more creative writer.

An investment in your writing skills pays off in many ways:

First, your voice is an essential part of your personal brand; it’s how you connect with your audience and how you stand out.

But there’s so much more …

• Become a better thinker
• Find clarity in your business and life
• Express yourself more clearly
• Feel more creative, grounded, and alive
• Feel connected to your readers
• Make a difference

And as Warren Buffett said:

The one easy way to become worth 50 percent more than you are now—at least—is to hone your
communication skills—both written and verbal.

About your tutors

Henneke Duistermaat is an irreverent writer and coach on a mission to stamp out gobbledygook.

She quit her corporate marketing job in 2012 and founded Enchanting Marketing to help coaches, consultants, freelancers, online creators, and small service providers find their voice and share their ideas with gusto.

The course is co-taught by purple-haired Henrietta, the cartoon character that pops up in all Henneke’s work, including in all course videos. Henrietta cheers you on and helps you remember key concepts.

What students say about Henneke and Henrietta’s teaching:

I was blown away by Henneke’s ability to scaffold the material in a logical and meaningful way. Everything is explained clearly, concisely, and creatively. The activities and Henneke’s answers helped me understand how to apply what I learned.

The illustrations brightened my mood when I felt intimidated about how I was going to apply all this information to my own writing. It seemed like Henrietta was cheering me on.

~ Michelle Daniel, English Coach and French-to-English Translator

The best part of the course? The short videos. I enjoyed listening to Henneke, her tone is relaxed, the messages are bite-sized, and the Henrietta drawings are so sweet. A perfect companion to my afternoon coffee.

~ Lia Stoll, Disability Writer

Henneke is as wonderful in her courses as she is in her writing. A mentor who cares about people and loves seeing them improve.

~ Kathy Keats, High Performance Coach

What you’ll get

Write with Power and Personality includes:

• 27 illustrated videos and transcripts that teach you, step by step, how to edit your writing and shape your voice—plus 5 cheat sheets for quick reference.
• 21 guided activities that show you the difference between so-so and good writing and encourage you to play with your voice.
• 9-point editing checklist that helps you become a more confident, stronger writer.

Plus, 3 bonuses

• Companion Email Series—receive reminders of essential editing tips, get inspired to dip back into the course, and feel supported throughout the course.
• 3 Creative Writing Cafés—write along as I explain writing techniques in recorded sessions of one hour.
• 3 Playful Editing Workshops—I show you how to edit 24 different pieces of writing.

Who this course is for

This course is not for you if you’re looking for fill-in-the-blank templates or so-called hacks that make you sound like everyone else.

This is a creative course that stimulates your thinking. You learn the techniques that help you become a stronger writer so you can express yourself more clearly, more vividly, and more uniquely YOU.

The course is self-paced and you’ll get life-time access, so you can learn at a pace that works for you. The videos are short (less than 8 minutes each), so you can pop into the course and keep momentum going—even if you’re busy.

What students say about my teaching methods:

I hadn’t realized how valuable it was to see critiques on other people’s writing. After each workshop, I’m so much wiser, and I feel that I can keep writing for days on end.

~ Susanna Tham, Conversion Strategist and Copywriter

Henneke has broken down the teaching in a logical way to help you stay on track. After each module, I am wondering what she’ll be tackling in the next and want to step on the gas pedal!

~ Claudia Schalkx, Marketing Strategist

Those marvelous live sessions are a major advantage of the course and, if anything, I’d like more of those along the way. Henneke shares so much useful knowledge in these live sessions AND it’s incredibly useful to learn from my peers by seeing how they are translating the advice into their own writing styles.

~ Paul Couchman, The Regency Cook

I could learn in tiny increments and go at my own pace, whether it’s one module a day or one lesson a day. Every step felt doable and I could apply what I learned and see how it made my writing better.

~ Yash Ahuja, Freelance Writer

Henneke’s teaching is simple, yet detailed, and I love the huge number of examples in this course. I had not realized how powerful examples are. The examples help teach what Henneke calls X-ray reading so I can now see how others write, and I’m starting to create my own voice.

~ Dylan Ball, Vocal Coach

What students say about this course

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Sarah Hart

As a designer with zero writing background, I’ve spent years second-guessing my own writing. I’ve been consistent with creating content, but always carried a nagging doubt that I was missing something in my writing and representing myself the right way.

I’ve always loved Henneke’s posts on LinkedIn because she shares such smart, bite-sized tips for improving my writing. So when I heard about her course, I signed up immediately. The small, actionable suggestions have helped me refine my skills and her 1:1 feedback in the live workshop is gold - exactly what I needed to feel more confident as someone writing consistently for my business.

What I loved best about this course?

The illustrations in the course videos are sooo good. Henneke is a master at visual analogy, and it makes the ideas more sticky.

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Ronn

What I have learned in a short time period outdoes any college course. If anyone is on the fence about taking an enchanting writing course, please sign up. You will not regret it. I can't wait to take more enchanting courses.

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Rachel

This is an excellent editing course. It has renewed my joy in writing. There is just the right mix of video lessons and live sessions and activities to consolidate what we learn.

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Judy Fisher

I used to think that my writing was too mushy — like a salad with too much dressing on it.

I guess, because I work with peoples' feelings a lot, I thought my mushiness was, well, kind of unprofessional.

When I'd blurt out things like "I worry about every one of you" or "I wish I had a magic wand that could make your pain go away", my 'inner critic' would mumble things like "Don't say it like that" or "Try to sound more like an expert"!

But after attending Henneke's live sessions, I realized that instead of trying to speak & write like an 'expert', I can approach my clients as a 'mentor' or a 'guide'. It's ok for me to use warm, tender... & yes, even mushy words when I write to them.

Discovering this was a tremendous relief. Now, when I write, I'll have less noise from my 'inner critic'!

In closing, if what I'm about to say sounds mushy, well..so what? I'm going to SAY IT ANYWAY.

I treasure Henneke! I've been following her for 10 years & I plan on keeping her in my life!

In our live sessions, I learned that my writing needs to offer my clients hope for change...like maybe they'll learn how to let go of a fear...or find the courage to embrace a new attitude...or live to see a dream come true!

I have not tackled the online course yet, but I'm looking forward to starting, because I trust that with Henneke's gentle guidance, I can learn & grow a lot more!

Bravo Henneke!!
Thank You Henrietta!!

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Helen

Henneke's course is well structured. The concepts are easy to understand and practical. Want to learn simple techniques to make your writing come alive and connect with your reader? Then this is the course for you.

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Gina Mongiello

Henneke’s course “Write with Power and Personality” turns ordinary writings into writing adventures.

The tutorials help develop your creative writing skills at your pace, while the live classes help you write better immediately, spontaneously, and in your unique voice.

What’s changed in my writing already is that I have helpful starting points. When I sit down to write a post or an email I tell myself "okay start with 'I used to… but now I…’, or add in some vivid language, or use ‘imagine’ to start.. and paint a picture of where my clients are when they’re finished with my course, class or service."

This program was just enough automated, and just enough personalized to make it rich with meaning, and I even got personalized feedback I can apply right away.

If you want to play, practice, and advance as a writer, in ways you can post immediately on social media (or elsewhere), look no further, Henneke will help.

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Jim McCarthy

Never got anything from Henneke that wasn't a treasured asset to my efforts. Just hope the day will come soon when I'm able to spend more time with those treasures.

I've never been known for my patience (which is why I didn't become a physician, I guess . . .).

<3

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Marian Blum

This was the most useful online learning experience I've ever had. The content was clear, powerful, concise and fun.

After a month in her course, my newsletter is already receiving more attention. Henneke is so generous with her knowledge and coaching.

The Creative Writing Cafes and the Playful Workshops were bonuses where we got to interact in real time. I feel so lucky to have happened upon Henneke. Highly recommend her courses!

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Thomas Apfel

Henneke’s course Write with Power and Personality is absolutely outstanding!

Here’s what makes it stand out from other writing courses I’ve taken:

* Exceptionally practical and immediately useful advice

* Well-structured material including videos, texts, and PDF resources

* Regular emails packed with extra writing tips — a great source of motivation to stay on track

* Friendly and insightful video calls with Henneke to apply the course concepts

And to top it off: Henneke personally answered several of my long-standing questions. Thanks to her input and feedback, I now have a clear title, subtitle, and audience description for my new Substack newsletter: The Natural Way of Chi - Authentic Qigong and Eastern wisdom for health and happiness

Frequently asked questions

Is this course suitable for beginners?
Yes, the course is suitable for anyone who creates content. Whether you’re a beginner or a more experienced content marketer, whether you write for your own business or someone else, you’ll learn how to edit your writing so you can captivate your audience and communicate your ideas with gusto.

Can I use this course to write for social media?
Yes, the techniques you’ll learn work for any writing—whether that’s for social media, email, a blog, a newsletter, a book, or a course.

My native language is not English. Will this course work?
Probably, yes. There will be some differences across languages, but the basic principles of strong and vivid writing are the same across cultures.

Can’t A.I. do the writing for me?
A.I. can assist you as a writer but it can’t replace you. This course focuses on improving your sensibility as a writer. It also helps you be yourself in your writing, so you can connect with your audience more strongly.

Are video transcripts available?
Illustrated transcripts are available for all video tutorials, so you can choose to watch a video or read its transcript (or do both).

How long will I have access to the course material?
You get life-time access, so you’ll keep access to all course material for as long as the course is available.

How long will the course take?
The course is self-paced so you can go as fast or as slow as you like, and you can dip back in at any time to reinforce your learning or to find fresh inspiration. At a steady pace, you’ll take 6 to 7 weeks to watch the videos (or read the transcripts) and complete the activities for all modules. Some people will finish the course in just 2 or 3 weeks, and others may take 3 or 4 months. It’s up to you. And you don’t need to study the whole course to benefit from it!

Can I pay with PayPal?
Yes, PayPal payments are available for both the payment plan (6 installments) or the one-off payment.

Can I get a refund?
Of course! There’s a 30-day money back guarantee. So, if you decide the course is not for you, then you get your money back. No questions asked.

Other questions? Just email me: Henneke [at] EnchantingMarketing [dot] com. I’m happy to help.