“All you have to do is write one true sentence,” suggested Ernest Hemingway.
But what is a true sentence?
And how do you write one?Read more »
Blog
How to Invite Readers Out of Their Bubbles: 3 Examples From an NYT Bestseller
Reading sometimes feels magical to me.
A good book transports me to a different world.
How does that happen? And can you achieve that with non-fiction, too? Read more »
28 Lessons From 10 Years of Blogging
On 2 November 2022, I published my first blog post on Enchanting Marketing.
At the time, my plans were hazy. I didn’t even know what my next blog post would be about. Yet, here I am, still blogging 10 years later. (Woohoo!)
Here are my 28 biggest lessons about writing, creativity, and self-sabotage …Read more »
How to Write Seductive Sales Copy Like Apple [2022 Edition]
Why does Apple have so many fans?
Of course, Apple seduces with simplicity and clean product design.
But its sales copy is almost as seductive as its design. Apple’s copywriters know how to captivate their audience and how to sell with words.
Shall I show you their 8 most seductive copywriting techniques?Read more »
How to Get Personal in Your Writing: A Delightful Example
Everyone says to write helpful content.
But if you’re a small company or a solo-flyer like me, you can’t outcompete the big companies on helpfulness.
So, here’s what to do instead … Read more »
Why Most Advice on the Passive Voice is Wrong (and How to Use It Correctly)
Most writing teachers tell you to avoid the passive voice.
But sometimes, the passive voice works better than the active voice. Read more »
How I Learned to Love Writing (and Why I Write)
11 years ago, I decided I’d learn how to write, even though I didn’t feel creative enough.
But I was working in marketing, and content marketing was becoming popular. How could I not write?
This is the story of how I discovered the joy of writing … Read more »
7 Creative Writing Exercises: How to Put That Zing-Kapow Into Boring Content
Let’s be honest …
A lot of business content is rather meh. It sounds boring. It lacks a human voice. It feels like anyone in any marketing department could have written it.
How can you add a touch of personality?Read more »
How to Expand Your Brain Power: 4 Myths About Writing and Thinking
Sometimes, I wonder …
I’ve been writing regularly now for almost 10 years. And yet, my writing process can still be messy. Sometimes, I still wrestle with an idea. A blog post doesn’t always work the way I thought it would.
Is that just how it is? Or could I use my brain more effectively and become more productive?
Read more »
How to Jazz Up Any Writing: 5 Creative Writing Techniques
A weird idea exists in the world of writing.
When writers talk about creative writing, they only refer to fiction. As if non-fiction can’t be creative …
What a crazy idea. Of course, non-fiction can be creative. Any creative writing technique can be used to improve any kind of writing.
Shall I show you?Read more »
