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How can you do your best writing?

My answer might surprise you.

Because it’s not just about improving your writing skills. Some other things matter a lot more ….Read more »

Harvey is reading his draft blog post.

He knows his tips are useful but why is his writing as dull as dishwasher?

He tried so hard. He varied the rhythm of his sentences to make readers feel like they’re tangoing through his words. He sprinkled a few power words to make a stronger impression, just like upping the volume of the music to create a better atmosphere on the dance floor.

But his writing is not quite buzzing yet …Read more »

Do you sometimes want to scream to get people to listen?

Me, too.

And, admittedly, sometimes it works.

But what if your message doesn’t fit in a shouty 280-character tweet?

Discover a 3-step strategy for repackaging your message so you stand out from the crowd and get people to listen to you …Read more »

What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead?

Imagine that … marketing copy would become so engrossing that you wouldn’t notice what happened around you—just as if you were reading a gripping thriller.

Discover the 5 types of stories that’ll help market your business …Read more »

For a moment, I appreciate the peacefulness.

Lying on the sofa for a mid-afternoon break, I hear a dove cooing. A car drives by at a distance. The bright sunlight lights up the room, and my pillow feels comfy.

Seconds later, I enter the hustle and bustle of an Istanbul market …Read more »

How are you coping, my friend?

We’re living in strange times where most of us have seen our world turned upside down and routines disrupted.

Collectively, we’re probably more worried than ever before.

We don’t know how long this is going to take, and whether life will ever feel normal again. We’re worried about our health, our loved ones, our finances, the future.

How do you cope with your worries?Read more »

I have an irreverent streak.

Just ask my Dad. He’ll tell you I’ve always done my own thing.

But even I have to admit … I’ve learned a lot from the original copywriters—the famous direct response writers, most of whom passed away a long time ago.

Want to know the most useful lessons of 5 legendary copywriters?
Read more »

Do you ever get tired of reading all the pretty, shiny advice? And watching the pictures of perfect people online?

Sometimes, I’d like to run away and become an old-fashioned hermit.

But that seems too easy. Let’s instead make the online world a little more human and more compassionate. Are you in?

Discover how to write like a human and let readers fall in love with your work …Read more »

Henrietta wonders …

Is there’s a secret trick to writing better?

She’s revising her blog post, and she’s pulling out her hair. She seems to have written a bunch of crappy paragraphs with only a couple of good sentences in between. Henrietta wonders whether great writers produce such crappy drafts, too. And what if she could ask Ernest Hemingway for advice?Read more »

May I tell you?

It upsets me a little. When people talk about creative writing, they refer to writing fiction, poetry, or a memoir. Somehow, writing for your business is thought to be devoid of creativity.

Why? Oh why? Read more »