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Best articles by topic

Sales copywriting
Blog writing for business
Your writing voice
Tips for beginning writers
The writing process
Writing examples

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What Is Good Writing?

by Henneke | 46 enchanting opinions, add yours? :)

Some suggest that good writing is coherent, focused, and correct.

But isn’t that like saying a good bicycle has two wheels, a saddle, and handlebars?

What really is good writing? Read more »

Do These 3 Types of Wordiness Sneak Into Your Writing?

by Henneke | 41 enchanting opinions, add yours? :)

Could it be that a dash of wordiness sneaks into your writing?

It’s easily done.

Shall I explain? Read more »

How a Bestselling Author Revises One Sentence: A Lesson in Vivid Writing

by Henneke | 36 enchanting opinions, add yours? :)

Do you ever wonder how others edit their writing?

Me, too. So, picture my delight when I came across a fabulous example of revision …

By a bestselling author! Read more »

How I Discovered the Restorative Powers of a Long, Quiet Winter

by Henneke | 102 enchanting opinions, add yours? :)

An ordinary Thursday morning, the 1st of December.

It’s still dark. As I wake up, I notice an unusual sense of lightness, as if a burden has lifted.

I’m writing this a few days later, and I’m glad you can’t see me. Read more »

How to Write a Well-Balanced, Meaningful Sentence

by Henneke | 38 enchanting opinions, add yours? :)

“All you have to do is write one true sentence,” suggested Ernest Hemingway.

But what is a true sentence?

And how do you write one?Read more »

How to Invite Readers Out of Their Bubbles: 3 Examples From an NYT Bestseller

by Henneke | 18 enchanting opinions, add yours? :)

Reading sometimes feels magical to me.

A good book transports me to a different world.

How does that happen? And can you achieve that with non-fiction, too? Read more »

28 Lessons From 10 Years of Blogging

by Henneke | 113 enchanting opinions, add yours? :)

On 2 November 2022, I published my first blog post on Enchanting Marketing.

At the time, my plans were hazy. I didn’t even know what my next blog post would be about. Yet, here I am, still blogging 10 years later. (Woohoo!)

Here are my 28 biggest lessons about writing, creativity, and self-sabotage …Read more »

How to Write Seductive Sales Copy Like Apple [2022 Edition]

by Henneke | 35 enchanting opinions, add yours? :)

Why does Apple have so many fans?

Of course, Apple seduces with simplicity and clean product design.

But its sales copy is almost as seductive as its design. Apple’s copywriters know how to captivate their audience and how to sell with words.

Shall I show you their 8 most seductive copywriting techniques?Read more »

How to Get Personal in Your Writing: A Delightful Example

by Henneke | 32 enchanting opinions, add yours? :)

Everyone says to write helpful content.

But if you’re a small company or a solo-flyer like me, you can’t outcompete the big companies on helpfulness.

So, here’s what to do instead … Read more »

Why Most Advice on the Passive Voice is Wrong (and How to Use It Correctly)

by Henneke | 37 enchanting opinions, add yours? :)

Most writing teachers tell you to avoid the passive voice.

But sometimes, the passive voice works better than the active voice. Read more »

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About Henneke

I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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