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Sales copywriting
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Your writing voice
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When you feel stuck …

Best articles by topic

Sales copywriting
Blog writing for business
Your writing voice
Tips for beginning writers
When you feel stuck...

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How Asking Good Questions Can Turn You Into a Smooth Writing Machine

by Henneke | 50 enchanting opinions, add yours? :)

Have you ever read a question that made you stop and think?

I’m not talking about the kind of questions where you quickly nod yes, and read on.

Nope, I’m talking about questions that make you curious but not in a clickbaity or gossipy way. I’m talking about questions that make you want to learn more, read more, think more. Perhaps a question that’s so fascinating you wonder whether a good answer even exists …Read more »

How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique

by Henneke | 76 enchanting opinions, add yours? :)

Howard sighs.

He’s reading his draft blog post, and wonders, why does his writing seem so dull? Is it because he’s writing about boring topics? Or is it his writing style?

Today’s writing technique is one of the easiest to make your sentences hop, skip, and dance, so nobody thinks you’re boring. And you might even put a smile on your reader’s face. Read more »

How to Write Your Own Story: 4 Unmissable Tips to Captivate Readers

by Henneke | 39 enchanting opinions, add yours? :)

I wondered why.

Why does editing take so much longer when I’m writing a personal story?

Some people seem to write about themselves effortlessly. But my draft life stories are often disjointed and rambling on endlessly. Editing can feel like a daunting, even an impossible task.

How we can make writing our own stories easier? And how can we make such stories more engaging? Read more »

How I’m Learning to Love Myself (Finally, at 50 Years Old)

by Henneke | 147 enchanting opinions, add yours? :)

Being busy used to make me feel good.

The more tasks I ticked off from my to-do list, the more productive I felt. And I loved the adrenaline rush of working late at night. I kept pushing myself to work a little harder, to achieve a little more. When running your own biz, there’s always more to do, right?

I thought I thrived on stress. But late 2014, something changed …Read more »

Why Most of Us Get Blogging Wrong

by Henneke | 57 enchanting opinions, add yours? :)

When I started blogging, I was taught to view a blog as an online publication …

You write a new blog regularly—weekly, fortnightly, or monthly.

And each time you publish a new post, you invite email subscribers and social media followers to read your shiny new blog post.

Sounds good, right?

Yet, it’s a blinkered view on blogging. Read more »

These 3 Bizarre Rituals Can Make You a More Productive and Better Writer

by Henneke | 59 enchanting opinions, add yours? :)

Have you ever wondered whether there’s a secret to writing more and better?

I’ve been studying the habits of famous and less famous writers for years. And I’ve come across a lot of nonsense. As if we only have to emulate the writing rituals of some famous writer, and we’d write a bestseller, too.

Unfortunately, life is a little more complicated than that. We’re all different. But in the quagmire of crazy rituals, I’ve found a couple that have merit. Check out these 3 weird rituals that might help you become a faster, better, and more prolific writer. Read more »

How to Turn Bland Sentences Into an Enthralling, Full-Color Story

by Henneke | 44 enchanting opinions, add yours? :)

Helen frowns while reading her draft story.

She purses her lips, and wonders, Why does the story feel flat? Why does it seem to drag on? Where has the drama gone? Is it too long?

Okay, she thinks. Time to cut down my story. She removes a few sentences here, scraps a whole paragraph there, shortens another sentence. After crossing out words for over 20 minutes, she’s reduced her word count almost by half. Phew. With a sigh of relief, she treats herself to Jasmine tea with carrot cake.

But, hey, what happened to her story? Read more »

This Misunderstood Technique Makes Your Writing Resonate Like Good Music

by Henneke | 60 enchanting opinions, add yours? :)

Remember the red pen of your high school teacher?

Whenever you repeated a word in a sentence, there it was: the angry red mark. Ouch.

Over time, like most writers, you probably learned to avoid word repetition, and you diligently replaced duplicated words with synonyms or pronouns.

But did you know word repetition can add rhythm to your writing? That it can strengthen your message, and make it more memorable? And that repetition can shape your voice? Read more »

29 Ways to Improve Your Writing Skills and Escape Content Mediocrity

by Henneke | 124 enchanting opinions, add yours? :)

Feeling overwhelmed by all the writing advice on the web?

Perhaps you’ve read a couple of books to improve your writing skills. And you’ve subscribed to the most popular blogs on writing. But still … It’s hard to know where to start, right?

Let me help you and give you a clear action plan. Are you up for it? Read more »

This Tiny Writing Tweak Will Boost Your Credibility (and Persuasiveness), According to an Eyetracking Study

by Henneke | 49 enchanting opinions, add yours? :)

When to write out numbers as words? And when to use digits?

The advice of style guides and usability experts differs, so here’s a quick overview to guide you in this tricky debate. Learn why you may be better off to ignore the style guides …Read more »

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About Henneke

I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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