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Have you ever felt a pang of envy?

It happened to me recently. I was reading a book that was sooooo good. How I wished I could write like that, too!

I quickly let go of my envy and started to study. What makes this writing so good? How could I do the same?Read more »

Of course, we’ve all been there.

Content marketing is demanding, especially if you’re flying solo in your business.

Sometimes, a tip is all we can produce. But when all we do is sharing tips, our writing remains flat. We miss an opportunity to inspire our readers.

Here’s how to fire up your readers’ enthusiasm, so they’ll come back to learn more from you …
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Have you ever wondered how to keep a story short?

Online readers are often in a hurry. So, we have to grab attention quickly, and then keep readers engaged with fast-paced storytelling.

Want to know how?

Discover how to shape, shorten, and focus your story so you can grab attention and keep readers engaged …Read more »

Imagine this …

A web visitor is reading your sales copy. The more they read, the more excited they get. They see a better life in front of them, and they eagerly click the Buy button.

Another web visitor arrives, reads, clicks. And another, and another, and another.

Sound good?
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Harun despairs. He’s keen to become a blogger. He loves writing. But sometimes he hates writing.

The whole process of writing a blog post feels complicated, muddled up, and it’s sooo frustrating. ARGH.

Is there an easier way to write? Well, yes, to some extent …Read more »

Does writing sales copy feel hard?

Does it feel like you have to turn yourself into a pushy sales person?

I hear you. When I started copywriting, I struggled with this, too. But over the years, I’ve learned that writing good copy is like having a friendly conversation. You can be persuasive without being pushy. Read more »

​Everyone seems to think that to become a better writer, you have to read more.

But how much you read doesn’t really matter. What matters is how you read.

Discover 3 reading methods that’ll make you a better and more productive writer …Read more »

Imagine a text that reads as if you’re listening to your favorite music …

Reading would be a pleasure, right?

And the key message might linger in your mind—just like the chorus of song.

Can it be done? Read more »

Writing copy is hard, isn’t it?

We’ve all been there. You’re staring at a blank sheet. You try to conjure up your headline. But the words won’t come.

Trying to summon your muse? Think again. Good writing isn’t about inspiration. But about preparation.
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Does writer’s block exist?

Jodi Picoult, who has published novels at a rate of almost one per year since 1992, suggests writer’s block is simply a sign we have too much time on our hands.

Yet, I’ve sat at my desk, trying desperately to write but feeling completely stuck. Know the feeling?
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