Does content marketing sometimes feel like a challenge?
Like you’ve got to produce a never-ending stream of content?
Wherever you’re marketing you business, it may never seem enough.
Soooo … how do we stay sane? Read more »
Blog
3 Valuable Life Lessons I’ve Learned From Writing
At the end of each year, I reflect on what I’ve learned.
I’m less interested in achievements, more interested in intangible benefits.
How do I become a better human?Read more »
How to Find Your Voice as a Writer (in 4 Steps)
A strong voice helps us stand out in a sea of same-same writing, and it helps us bond with our readers, enticing them to come back to “hear” our voice again.
But how do you find your voice? Read more »
The Power of Storytelling: 5 Types of Stories to Market Your Business
What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead?
Imagine that … marketing copy would become so engrossing that you wouldn’t notice what happened around you—just as if you were reading a gripping thriller.
Discover the 5 types of stories that’ll help market your business …Read more »
Why Adverbs Stink (and the Magic of Editing)
Imagine readers hippety-hopping through your content.
An autumn breeze plays with their hair. You notice a twinkle in their eye.
Sound good, doesn’t it? Read more »
How to Make Anything Interesting: 5 Sparkly Writing Techniques
How often do you get bored when reading?
I often scroll past social media posts, and if a book bores me, I stop reading it. Life is too short to plow through boring texts.
Can we do better? Of course we can. Here’s how …Read more »
The Secret Ingredient That Turns Casual Readers Into Avid Fans
What makes your content popular?
Well-written posts? Useful information? Good formatting with plenty of white space?
Those are all important, but there is something else …Read more »
How to Tell Stories about Yourself, Without Whining or Bragging
Does telling stories about yourself make you cringe, too?
Part of me is always afraid of oversharing. But I also know that personal stories help me connect. In an ocean of bland content, it’s the personal stories that are most memorable.
So, what to do? Read more »
How to Let Readers Imagine a Better Life: The 8 Life Forces
Imagine this …
A web visitor is reading your sales copy. The more they read, the more excited they get. They see a better life in front of them, and they eagerly click the Buy button.
Another web visitor arrives, reads, clicks. And another, and another, and another.
Sound good?
Read more »
How to Write Like a Human, Wholeheartedly
Do you ever get tired of reading all the pretty, shiny advice? And watching the pictures of perfect people online?
Sometimes, I’d like to run away and become an old-fashioned hermit.
But that seems too easy. Let’s instead make the online world a little more human and more compassionate. Are you in?
Discover how to write like a human and let readers fall in love with your work …Read more »
