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“I’d like to reach through the screen, shove the clutter aside, and wipe a tear from my reader’s eye,” P. wrote to me.

Do you ever feel like that, too?

Do you feel like you want to puncture the online superficiality, and genuinely, warm-heartedly engage with your readers?
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Hannah feels stuck.

She has picked a good topic for her next blog post. She’s sure her readers will find it helpful.

But she’s soooo afraid her post will be boring that she can’t start writing. How can she inject a dose of creativity? Read more »

Have you heard of umami?

It’s the 5th taste. But unlike sourness, sweetness, bitterness, and saltiness, umami is more difficult to define. Umami is often translated as a savory taste, and soy sauce, steak, mushrooms, broth, and even some cheese all have umami.

A good writing style has umami, too. But what is it?
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How can you do your best writing?

My answer might surprise you.

Because it’s not just about improving your writing skills. Some other things matter a lot more ….Read more »

Harvey is reading his draft blog post.

He knows his tips are useful but why is his writing as dull as dishwasher?

He tried so hard. He varied the rhythm of his sentences to make readers feel like they’re tangoing through his words. He sprinkled a few power words to make a stronger impression, just like upping the volume of the music to create a better atmosphere on the dance floor.

But his writing is not quite buzzing yet …Read more »

Do you sometimes want to scream to get people to listen?

Me, too.

And, admittedly, sometimes it works.

But what if your message doesn’t fit in a shouty 280-character tweet?

Discover a 3-step strategy for repackaging your message so you stand out from the crowd and get people to listen to you …Read more »

What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead?

Imagine that … marketing copy would become so engrossing that you wouldn’t notice what happened around you—just as if you were reading a gripping thriller.

Discover the 5 types of stories that’ll help market your business …Read more »

For a moment, I appreciate the peacefulness.

Lying on the sofa for a mid-afternoon break, I hear a dove cooing. A car drives by at a distance. The bright sunlight lights up the room, and my pillow feels comfy.

Seconds later, I enter the hustle and bustle of an Istanbul market …Read more »

How are you coping, my friend?

We’re living in strange times where most of us have seen our world turned upside down and routines disrupted.

Collectively, we’re probably more worried than ever before.

We don’t know how long this is going to take, and whether life will ever feel normal again. We’re worried about our health, our loved ones, our finances, the future.

How do you cope with your worries?Read more »

I have an irreverent streak.

Just ask my Dad. He’ll tell you I’ve always done my own thing.

But even I have to admit … I’ve learned a lot from the original copywriters—the famous direct response writers, most of whom passed away a long time ago.

Want to know the most useful lessons of 5 legendary copywriters?
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