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Most popular blog posts

Below follow the most popular Enchanting Marketing posts by topic: copywriting, business blogging, writing voice, and writing habits, plus a few off-topic posts.

Popular posts on copywriting

popular posts on copywriting

  • A simple trick to turn features into benefits (and seduce readers to buy!)
  • A 61-point website checklist to avoid pesky content failures
  • 11 copywriting tips: How to turn marketing drivel into serious sales copy
  • 9 simple tips for writing persuasive web content

>>> Read the full article selection on: Sales copywriting

Popular posts on blog writing

popular posts on blog writing

  • Stuck in a blogging rut? Try these 17 ideas to spark a wave of creativity
  • 47 headline examples: steal these nifty formulas from popular blogs
  • How to engage and delight your readers (so they’re begging for more)

>>> Read the full article selection on: Blog writing for business

Popular posts on writing tone and voice

Most popular posts on writing tone and voice

  • 99 strong verbs to make your content pop, fizz and sparkle
  • 172+ magic words: How to write persuasive business content (as proven by science)
  • How punctuation influences your writing voice
  • Why adverbs stink (and the magic of editing)
  • 4 types of weak words: How to spice up bland content
  • How to write conversational content and make your readers deliriously happy

>>> Read the full article selection on: Writing tone and voice

Popular posts on writing habits

most popular posts on writing habits

  • How to write faster: 12 unusual productivity hacks
  • An open letter to anyone who thinks their writing isn’t good enough
  • Negative self-talk? Here’s how I made peace with my inner critic
  • 27 ways to improve your writing skills and escape content mediocrity
  • No time to write? These 4 routines cut my writing time by 50%

>>> Read the full article selection on: Writing habits and joy

Other popular posts

Other popular posts

  • How I learned to be me (finally, at 47 years old)
  • Crazy workload? This one simple question calmed me down and eased my stress
  • 13 ways to move forward when self-doubt sabotages your business progress

>>> Check out the full blog archive in chronological order

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Books and courses

Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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About Henneke

I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
Learn how I can help you

Popular topics

Sales copywriting

Blog writing for business

Your writing voice

Tips for beginning writers

The writing process

Improve your writing skills

Writing examples

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