Everyone says to write helpful content.
But if you’re a small company or a solo-flyer like me, you can’t outcompete the big companies on helpfulness.
So, here’s what to do instead … Read more »
Blog
Why Most Advice on the Passive Voice is Wrong (and How to Use It Correctly)
Most writing teachers tell you to avoid the passive voice.
But sometimes, the passive voice works better than the active voice. Read more »
How I Learned to Love Writing (and Why I Write)
11 years ago, I decided I’d learn how to write, even though I didn’t feel creative enough.
But I was working in marketing, and content marketing was becoming popular. How could I not write?
This is the story of how I discovered the joy of writing … Read more »
8 Creative Writing Exercises: How to Put That Zing-Kapow Into Boring Content
Let’s be honest …
A lot of business content is rather meh. It sounds boring. It lacks a human voice. It feels like anyone in any marketing department could have written it.
How can you add a touch of personality?Read more »
How to Expand Your Brain Power: 4 Myths About Writing and Thinking
Sometimes, I wonder …
I’ve been writing regularly now for almost 10 years. And yet, my writing process can still be messy. Sometimes, I still wrestle with an idea. A blog post doesn’t always work the way I thought it would.
Is that just how it is? Or could I use my brain more effectively and become more productive?
Read more »
How to Jazz Up Any Writing: 5 Creative Writing Techniques
A weird idea exists in the world of writing.
When writers talk about creative writing, they only refer to fiction. As if non-fiction can’t be creative …
What a crazy idea. Of course, non-fiction can be creative. Any creative writing technique can be used to improve any kind of writing.
Shall I show you?Read more »
How to Simplify and Fortify Your Writing: A Little-Known Writing Practice
Let me admit it …
I’m an impatient reader. When a text is confusing or complicated, I quickly get distracted. I’m sure I’m not alone.
How can writers simplify their writing so they can keep impatient readers like me captivated? Read more »
No Inspiration? Here’s How I Rekindled My Creativity (and Felt Excited to Write Again)
When did you last have a blip in inspiration?
It happened to me in the last couple of weeks. I had plenty of ideas for blog posts. But I resisted writing about them.
What was going on? What caused my blip? And how did I recover?Read more »
How to Write Evocatively & Pull Readers Into Your Story: 3 Nose-Tickling Examples
Have you ever felt a pang of envy?
It happened to me recently. I was reading a book that was sooooo good. How I wished I could write like that, too!
I quickly let go of my envy and started to study. What makes this writing so good? How could I do the same?Read more »
How to Fire Up Your Readers’ Enthusiasm So They’re Eager to Learn More
Of course, we’ve all been there.
Content marketing is demanding, especially if you’re flying solo in your business.
Sometimes, a tip is all we can produce. But when all we do is sharing tips, our writing remains flat. We miss an opportunity to inspire our readers.
Here’s how to fire up your readers’ enthusiasm, so they’ll come back to learn more from you …
Read more »
