Writing advice for small business
Imagine this …
A web visitor is reading your sales copy. The more they read, the more excited they get. They see a better life in front of them, and they eagerly click the Buy button.
Another web visitor arrives, reads, clicks. And another, and another, and another.
Sound good?
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Harun despairs. He’s keen to become a blogger. He loves writing. But sometimes he hates writing.
The whole process of writing a blog post feels complicated, muddled up, and it’s sooo frustrating. ARGH.
Is there an easier way to write? Well, yes, to some extent …Read more »
Does writing sales copy feel hard?
Does it feel like you have to turn yourself into a pushy sales person?
I hear you. When I started copywriting, I struggled with this, too. But over the years, I’ve learned that writing good copy is like having a friendly conversation. You can be persuasive without being pushy. Read more »
Everyone seems to think that to become a better writer, you have to read more.
But how much you read doesn’t really matter. What matters is how you read.
Discover 3 reading methods that’ll make you a better and more productive writer …Read more »
Imagine a text that reads as if you’re listening to your favorite music …
Reading would be a pleasure, right?
And the key message might linger in your mind—just like the chorus of song.
Can it be done? Read more »
Writing copy is hard, isn’t it?
We’ve all been there. You’re staring at a blank sheet. You try to conjure up your headline. But the words won’t come.
Trying to summon your muse? Think again. Good writing isn’t about inspiration. But about preparation.
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Does writer’s block exist?
Jodi Picoult, who has published novels at a rate of almost one per year since 1992, suggests writer’s block is simply a sign we have too much time on our hands.
Yet, I’ve sat at my desk, trying desperately to write but feeling completely stuck. Know the feeling?
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What is hope, really?
A few years ago, I read that hope stands in our way to live our life fully. At first, it seemed a strange idea. Doesn’t hope help us look forward to the future? Doesn’t hope make us feel alive?Read more »
Harry is scratching his head.
He stares at his draft text, while sipping his coffee. Why does his writing feel like a mess? What is he actually trying to communicate?
Somehow his message has gotten lost in his writing frenzy. Revising feels like a big task. Sound familiar?
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We often associate curiosity with nosiness and clickbait titles, but curiosity has a positive side, too: our hunger for learning more.
This article explains how to make people eager to read your content by opening the curiosity gap in your headlines and email subject lines. Read more »
Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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