How often do you skim texts online?
How often do you click away without learning anything, without feeling anything?
There’s so much ho-hum content online. Information that may be useful but mostly leaves us indifferent.
Do you feel the same?
Writing advice for small business
by Henneke | 12 enchanting opinions, add yours? :)
by Henneke | 113 enchanting opinions, add yours? :)
Being boring has always been one of my biggest fears.
Especially as a writer.
So, for years, I’ve studied writing techniques intensely. I wanted to understand how to make my words sparkle.Read more »
by Henneke | 16 enchanting opinions, add yours? :)
Does the idea of selling make you cringe?
Selling doesn’t have to be so pushy.
You can sell as if you’re talking to a good friend.Read more »
by Henneke | 74 enchanting opinions, add yours? :)
Many bloggers don’t write a final paragraph. They share their tips, and that’s it. Their content peters out.
But as bloggers, our task is not simply to share tips, but to encourage our readers, to make them feel good, to spark action … to be a good mentor.
How does a mentor inspire?Read more »
by Henneke | 14 enchanting opinions, add yours? :)
What if you could write sales copy like a storyteller?
Could you enthrall your readers and persuade them to buy?
Yes, yes, you can. Here’s how …Read more »
by Henneke | 34 enchanting opinions, add yours? :)
The ellipsis—dot dot dot—can have an OUTSIZED impact on your writing.
It can adjust your tone, up suspense, and even keep your readers engaged.
That seems quite a lot for 3 tiny dots, eh?
Let me explain …
Read more »
by Henneke | 104 enchanting opinions, add yours? :)
How good are you at explaining your ideas?
Do readers jump up to implement your advice?
Let’s be honest, writing a good explanation is tougher than it seems.
Explanations often turn out to be dry and uninspiring. We fail to engage our readers, and that’s when we fail to communicate our ideas, too.
So, what can you do to explain with clarity and zing? Read more »
by Henneke | 24 enchanting opinions, add yours? :)
Henrietta reads her blog post once more. She changes a word here and there, corrects a typo, and strengthens her final two sentences.
It’s done, and it feels good. Oh, she thinks, if only writing could always be this way. How come her inner critic falls asleep when she’s so focused? Read more »
by Henneke | 28 enchanting opinions, add yours? :)
I rarely watch the news. I prefer reading.
Yet, Ros Atkins’ explainer videos have attracted my attention on social media. His videos are clear, well-paced, and engaging—even if the topics are complicated.
How does he do it?Read more »
by Henneke | 33 enchanting opinions, add yours? :)
There’s joy in reading good writing.
A sense of connection with the author. The world opening up.
But there’s more than that …
As a writer, you notice the writing techniques used and you can try them out in your own writing. Let me show you how …Read more »
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I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.
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