When used well, broken sentences and fragments command attention and keep your audience reading on.
Here’s how … Read more »
Blog
4 Types of Weak Words: How to Spice Up Bland Content
Have weak phrases sneaked into your writing?
They always do. Even the most experienced writers have to stay vigilant; and edit their drafts with a sharp knife and a selection of spices.
Turning bland text into sizzling content may sound difficult, but it requires only two simple steps.Read more »
The Writer’s Flywheel in 14+ Illustrations
Does content marketing sometimes feel like a challenge?
Like you’ve got to produce a never-ending stream of content?
Wherever you’re marketing you business, it may never seem enough.
Soooo … how do we stay sane? Read more »
3 Valuable Life Lessons I’ve Learned From Writing
At the end of each year, I reflect on what I’ve learned.
I’m less interested in achievements, more interested in intangible benefits.
How do I become a better human?Read more »
How to Find Your Voice as a Writer (in 4 Steps)
A strong voice helps us stand out in a sea of same-same writing, and it helps us bond with our readers, enticing them to come back to “hear” our voice again.
But how do you find your voice? Read more »
The Power of Storytelling: 5 Types of Stories to Market Your Business
What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead?
Imagine that … marketing copy would become so engrossing that you wouldn’t notice what happened around you—just as if you were reading a gripping thriller.
Discover the 5 types of stories that’ll help market your business …Read more »
Why Adverbs Stink (and the Magic of Editing)
Imagine readers hippety-hopping through your content.
An autumn breeze plays with their hair. You notice a twinkle in their eye.
Sound good, doesn’t it? Read more »
How to Make Anything Interesting: 5 Sparkly Writing Techniques
How often do you get bored when reading?
I often scroll past social media posts, and if a book bores me, I stop reading it. Life is too short to plow through boring texts.
Can we do better? Of course we can. Here’s how …Read more »
The Secret Ingredient That Turns Casual Readers Into Avid Fans
What makes your content popular?
Well-written posts? Useful information? Good formatting with plenty of white space?
Those are all important, but there is something else …Read more »
How to Tell Stories about Yourself, Without Whining or Bragging
Does telling stories about yourself make you cringe, too?
Part of me is always afraid of oversharing. But I also know that personal stories help me connect. In an ocean of bland content, it’s the personal stories that are most memorable.
So, what to do? Read more »
