What is hope, really?
A few years ago, I read that hope stands in our way to live our life fully. At first, it seemed a strange idea. Doesn’t hope help us look forward to the future? Doesn’t hope make us feel alive?Read more »
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How to Outline a Blog Post (and Create a Hypnotic Flow)
Harry is scratching his head.
He stares at his draft text, while sipping his coffee. Why does his writing feel like a mess? What is he actually trying to communicate?
Somehow his message has gotten lost in his writing frenzy. Revising feels like a big task. Sound familiar?
Read more »
The Curiosity Gap: Can You Entice More People to Click and Read?
We often associate curiosity with nosiness and clickbait titles, but curiosity has a positive side, too: our hunger for learning more.
This article explains how to make people eager to read your content by opening the curiosity gap in your headlines and email subject lines. Read more »
How to Write Powerful Testimonials: 2 Templates + 9 Examples
Most testimonials are too sugary.
Such sugary testimonials don’t help sell your products.
Learn how to write (and get) more persuasive testimonials in this in-depth article with examples. Read more »
How to Edit Your Own Writing: 5 Pro Tips to Make Your Words Sparkle
In a way, we’re all bad writers.
Even Nobel-prize winning authors write crappy first drafts.
So, the route to better writing is to become a better editor—to learn how to turn a rough draft into shiny content. Read more »
How I Became a Writer in My 40s
I’m not who you think I am. When you look at my blog, it’s easy to think that writing comes easily to me, that I’ve always been a writer.
But that’s not true. I’ve never thought of myself as a writer. At school, I wasn’t good at writing essays.
So, how did I become a writer? Read more »
How to Arouse the Magic of Sensory Words (+ 75 Example Phrases)
Using sensory words can help you captivate your audience—even a business audience.
Sensory words help you write with warmth, drawing your readers closer to you. They add personality and flavor to boring content. They help you stand out in a sea of grey voices that all sound the same.Read more »
How to Hook Readers With a Vivid Explanation: A Brilliant Example
Do you ever come across a text and think … Wow!
And then, do you wonder … Why is this writing so good?
It happened to me recently. Read more »
How to Find Your Voice as a Writer (in 4 Steps)
A strong voice helps us stand out in a sea of same-same writing, and it helps us bond with our readers, enticing them to come back to “hear” our voice again.
But how do you find your voice? Read more »
7 Critical Copywriting Techniques That Everyone in Business Must Know
“I feel overwhelmed,” he emailed me. “There’s so much information on your website. Where should I start? What are the basic writing techniques I should learn?”
My friendly emailer suggested an article about basic writing techniques—for anyone starting out, who’s feeling overwhelmed or looking for a quick refresher.
Sound good? Read more »
