Let’s be honest …
A lot of business content is rather meh. It sounds boring. It lacks a human voice. It feels like anyone in any marketing department could have written it.
How can you add a touch of personality?Read more »
Blog
How to Expand Your Brain Power: 4 Myths About Writing and Thinking
Sometimes, I wonder …
I’ve been writing regularly now for almost 10 years. And yet, my writing process can still be messy. Sometimes, I still wrestle with an idea. A blog post doesn’t always work the way I thought it would.
Is that just how it is? Or could I use my brain more effectively and become more productive?
Read more »
How to Jazz Up Any Writing: 5 Creative Writing Techniques
A weird idea exists in the world of writing.
When writers talk about creative writing, they only refer to fiction. As if non-fiction can’t be creative …
What a crazy idea. Of course, non-fiction can be creative. Any creative writing technique can be used to improve any kind of writing.
Shall I show you?Read more »
How to Simplify and Fortify Your Writing: A Little-Known Writing Practice
Let me admit it …
I’m an impatient reader. When a text is confusing or complicated, I quickly get distracted. I’m sure I’m not alone.
How can writers simplify their writing so they can keep impatient readers like me captivated? Read more »
No Inspiration? Here’s How I Rekindled My Creativity (and Felt Excited to Write Again)
When did you last have a blip in inspiration?
It happened to me in the last couple of weeks. I had plenty of ideas for blog posts. But I resisted writing about them.
What was going on? What caused my blip? And how did I recover?Read more »
How to Write Evocatively & Pull Readers Into Your Story: 3 Nose-Tickling Examples
Have you ever felt a pang of envy?
It happened to me recently. I was reading a book that was sooooo good. How I wished I could write like that, too!
I quickly let go of my envy and started to study. What makes this writing so good? How could I do the same?Read more »
How to Fire Up Your Readers’ Enthusiasm So They’re Eager to Learn More
Of course, we’ve all been there.
Content marketing is demanding, especially if you’re flying solo in your business.
Sometimes, a tip is all we can produce. But when all we do is sharing tips, our writing remains flat. We miss an opportunity to inspire our readers.
Here’s how to fire up your readers’ enthusiasm, so they’ll come back to learn more from you …
Read more »
How to Write a Miniature Story: 3 Ways to Shape and Shorten a Personal Story
Have you ever wondered how to keep a story short?
Online readers are often in a hurry. So, we have to grab attention quickly, and then keep readers engaged with fast-paced storytelling.
Want to know how?
Discover how to shape, shorten, and focus your story so you can grab attention and keep readers engaged …Read more »
How to Let Readers Imagine a Better Life: The 8 Life Forces
Imagine this …
A web visitor is reading your sales copy. The more they read, the more excited they get. They see a better life in front of them, and they eagerly click the Buy button.
Another web visitor arrives, reads, clicks. And another, and another, and another.
Sound good?
Read more »
The Two Writing Mindsets: How to Be Careless & Ruthless (and Do Your Best Work)
Harun despairs. He’s keen to become a blogger. He loves writing. But sometimes he hates writing.
The whole process of writing a blog post feels complicated, muddled up, and it’s sooo frustrating. ARGH.
Is there an easier way to write? Well, yes, to some extent …Read more »
