Have you ever wished you had a magic word machine?
Throw in your ideas at the top. Crank its engine by hand. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.
Copy and paste the text onto your website. And voilà: you sell more than ever before.
Sounds good, doesn’t it?
Unfortunately, writing isn’t that easy. Not yet.
Robots might take over our writing tasks in the future. But for now, human intelligence is still required.
So, let’s concentrate on how our word choice can boost our persuasive powers, shall we?