FREE Snackable Writing Course

Discover the power of the subtle nod and other persuasion tricks
Learn how to write persuasive content and win more customers

Announcing: A Pain Free Process for Writing Your ‘About’ Page

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Let’s be honest …

What’s your About page like?

Does it make you and your team mates likeable? Does it attract the right clients to your business?

Even experienced copywriters can feel stuck when they have to write their own About page. The blank page is intimidating—especially when you have to write about yourself and your own business.

How do you let your personality shine through? How do you list your achievements without sounding like a windbag?

This new guide helps you get unstuck

Step by step, you learn which 4 ingredients make your page delightfully engaging, and how to

5 Ways to Make Your Words More Powerful (and Get Readers to Listen, Act and Buy)

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It’s a communicator’s worst nightmare.

Mine, too.

You have ideas to share, but nobody listens.

How to Nudge Readers to Buy … by Mixing Facts and Emotion

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You treat your readers like grown-ups, right?

You give them all the information they need to make a choice. Your copy sounds smooth. Your words seem perfect.

How to Avoid the Destructive Power of Clichés

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It can happen to the best communicators.

We do our best to write valuable and lively content. We keep our writing to the point, and try to entertain our readers.

And of course we know we should avoid clichés and buzzwords.

Can You Triple Your Persuasive Powers With This Humble Writing Technique?

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Does the idea of selling make you choke?

Does selling remind you of cheap aftershave, an ill-fitting suit, and a cigar?

If you’d believe in reincarnation, then salesmen would return as slimy, slippery worms.

Workaholic? These 4 Mindset Changes Helped Me Slow Down to Savor Life

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Ever feel like everyone is more productive than you?

Unable to start writing my next blog post, I recently messed around the web for a while.

I read about people finding the perfect work rhythm.

21 Snazzy Copywriting Examples: Get Inspired to Write Your Own Seductive Copy

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Do you ever wish you could find a spark to ignite your writing? To get you started?

You’ve read the theory about writing persuasive copy.

How to Make Your Message Sticky (So Readers Remember It Forever and Ever)

Sticky messages

I’m pretty sure you know the feeling.

A headline grabs your attention. You click and start reading the post.

But a couple of minutes later, you’re none the wiser.

How to Harness the Power of Adjectives to Jump-Start Limp Copy

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You know the feeling, don’t you?

You’ve worked hard to write your web page.

You’ve translated features into benefits. You have a strong call to action. You checked for grammar and spelling mistakes.

A Deliciously Simple Guide to Captivating and Educating Your Readers

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Writing practical advice seems quite straightforward, doesn’t it?

You love sharing your knowledge.

What can go wrong?