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16 ultra-short emails with easy-to-implement tips
Learn how to write persuasive content and win more customers

How to Sculpt Concise Sentences (So Your Message Becomes Clear and Strong)

What if writing was like sculpting?

Imagine a huge piece of marble in front of you.

And in your hand, a chisel.

How would you sculpt a beautiful nude?

The 5-Step Revision Process: How to Turn Rickety Writing into Shiny, Smooth Content

On Jan. 2nd, Heather browses her draft articles.

She doesn’t feel like writing a complete blog post. Not this week.

Heather is surprised to find 31 drafts in her folder. Why did she never finish these posts? Surely, she thinks, one of them must be almost ready for publication?

Red-cheeked, with hope in her heart, Heather opens her documents. One by one. She reads an opening here, and scans the subheads there.

Slowly she loses her sense of optimism. These articles are no good …

Do you recognize the feeling?

Do you ever look at a first draft with despair?

How I Learned to Be Me (Finally, at 47 Years Old)

When you look back on 2016, what do you think of?

Do you review the hard facts of your business results?

Do you despair at politics and feel anxious about the world? Do you feel sadness about the people who passed away?

Or do you think of what you learned and discovered?

How to Cherish Your Shitty First Drafts (And Get More Writing Done)

Afraid to produce shoddy writing?

Staring at a blank sheet, you might wonder …

What if you write crap?

What if you’re unable to turn your crappy draft into decent content?

What if you’re wasting your time?

Getting started with your next piece of content can feel like a big burden. An insurmountable task.

Perhaps you find excuses and do your household chores first. The kitchen still needs cleaning. The Christmas shopping list is waiting. And weren’t you going to call your friend?

Even experienced writers may need to trick themselves so they stop despairing and get on with their

How to Write Trustworthy Sales Copy (and Turn Maybes into Resounding Yeses)

Harvey Green thinks his sales copy is finally ready.

His research has been more in-depth than usual; and he’s weaved a variety of true benefits into his copy. He has checked his spelling, and replaced gobbledygook with meaningful phrases.

So that must be it. Phew.

Harvey smiles and imagines his writing teacher praising his efforts. He pours himself a glass of Rioja to celebrate, and takes the remainder of the evening off.

The next day, Harvey does a final check before publishing his copy. He imagines stepping into the shoes of a web visitor, and reads his copy aloud.

How to Craft a Business Story (and Energize Your Audience With Your Mission)

Imagine going to a networking meeting …

You enter a room full of serious grey suits politely sipping their wine, bragging about their corporate missions. Rather boringly.

And there you are, in your purple shirt, feeling out of place.

You grab a glass of beer, and tap a fork against the glass to attract attention.

“Listen up,” you say, “let me tell you a story about how I conquered the world.”

“Wanna hear it?”

How to Infuse Your Writing with Warmth, Hope and Kindness


Sometimes, blogging feels futile.

When you started writing, it was easy to be enthusiastic.

But now?

You’d like to speak up and get heard. But you feel like you’re whispering in a world that’s too noisy, too crowded, too busy.

You’d like to reach out to people, warm their hearts, and guide them in this crazy world.

But somehow, along the way, your writing lost its soul.

Want to put your soul back into your writing? And reach out through your screen to touch your readers?

How to Make Writing a Joy: 5 Tips for Finding Your Flow

Is writing a painful struggle?

An excruciating battle to get your ideas on paper?

If you’d asked me a few years ago what I love doing, I would have said cycling, swimming, or cooking. Eating a good meal, enjoying a glass of wine and a good conversation.

But writing?

Writing was a painful struggle. Blank sheets taunted me. My inner critic nagged. I was fearful of publishing my content. The only thing I liked about writing was the sense of achievement after having finished a piece.

But over time, I’ve learned to trust my writing process, and I learned to

How to Write Gobbledygook-Free Content

Hannah Meadows wakes up in a panic.

It’s wrong. It’s totally wrong. I’ve messed up.

During the previous days, Hannah had reread her collection of copywriting books. She studied sales pages to figure out what makes content sleazy, and what makes it persuasive.

Yesterday, late at night, she decided she had to stop procrastinating. She grabbed a bowl of salted peanuts, and poured a glass of whiskey to loosen up and make her words flow.

And yes, at last, her words flowed.

But were the words right?

5 Ways to Simplify Complex Ideas (and Communicate with Clarity)

Let’s not pussyfoot around it.

We all get stuck sometimes. We think we know what to write. But when we open a Word doc, the words don’t flow.

We try to blame it on writer’s block.

Our muse has left us. Today we don’t feel inspired.

But the hard truth is this …

We’re still confused about what we want to communicate. We wrestle with complexity. We don’t know the essence of our unwieldy idea.

Sound familiar?