FREE Snackable Writing Course

16 ultra-short emails with easy-to-implement tips
Learn how to write persuasive content and win more customers

The Gigantic Power of a Tiny Word Trick: How to Use Contrast in Business Writing

Imagine walking into a room full of grey-suited men …

But there’s one girl, in an orange dress.

Who would you notice?

Now, imagine a room full of Dutch sportsmen and women, clad in their orange kits. Would that same girl still stand out?

This is the power of contrast.

Contrast attracts attention, creates interest, and adds drama. Without contrast, life would be pretty dull.

Fed Up With Writing? How to Stop Torturing Your Mind and Make Writing a Joy

Do you know the feeling?

You love writing, but sometimes … you wonder why you torture yourself so much.

Creative endeavors seem full of doubts and frustration.

Will this be good enough? Will people like it? Will I ever be able to finish it? Is it worth all this effort? Do I seem silly? Do I sound boring?

Why does writing feel so hard?

Since I started writing 4 years ago, I’ve had a love-hate relationship with writing.

I explored different ways to write. I’ve racked my brain to understand why the journey feels so hard. Slowly, I learned three

How to Captivate Your Readers: 3 Ways to Craft Irresistible Opening Lines

“Oh no!” thinks Henry Green.

“I’m screwing this up.”

Henry has written his most in-depth post ever about starting a coaching business.

His blog post includes his very best tips—almost too good to give away for free. He’s also showcased other coaches, included quotes and drawn cartoons. Some might even call the post “epic.”

But doubt has crept up.

“What if nobody wants to read my post, because my opening lines are crap?”

How to Invoke the ‘Magic of 3’ in Serious Business Writing

Uneasiness has crept up.

Heather Fields has been a freelance copywriter for several years.

Her clients seem happy; and she knows her content is engaging, persuasive, and mostly free from grammar mistakes.

But she also senses something is missing.

A little “je-ne-sais-quoi.”

Does her writing lack flair? A sense of poetry? Is the rhythm out of sync?

4 Proven Principles to Practice Your Writing (and Improve Crazily Fast)

Have you ever wondered why your writing skills don’t seem to improve?

You religiously follow a couple of blogs about writing. And you’re writing almost daily.

But …

You look at your work and scratch your head. It’s okay. But you’d like to do better.

Should you write more?

You might have heard about the 10,000-hour rule: to master any skill, you must practice for 10,000 hours.

But who’s got so much time? If you can dedicate 4 hours a week to writing, it’ll take you 48 years to master writing skills.

Can you improve faster?

Of course, you can.

5 Types of True Benefits: How to Connect With Your Customer’s Deepest Desires

You’ve probably read sales copy and thought …

Mwah. It sounds good, but … no thanks.

Perhaps you didn’t need that product right then.

But more likely, the copy failed to communicate the true benefits of the product or service.

Quite often sales copy is too superficial.

And when copy is too superficial, readers (potential buyers!) don’t feel the content speaks to them. They feel the product or service might be useful, but not valuable enough.

How to Get Unstuck (and Build a Business You’ll Love)

Does running your own biz make you feel stranded?

Others seem to know exactly how to build their business.

They set audacious goals. They plan their actions. They achieve their dreams.

Sounds brilliant, doesn’t it?

But how does it work for you? Does business planning leave you confused, stuck, and stressed?

Planning my own business has always felt like an impossible task. I faced too many unknowns. And too many options.

When you look at my business now, you may think I’ve always known what I was doing.

But that’s far from the truth.

172+ Magic Words: How to Write Persuasive Business Content (As Proven By Science)

Have you ever wished you had a magic word machine?

Throw in your ideas at the top. Crank its engine by hand. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.

Copy and paste the text onto your website. And voilà: you sell more than ever before.

Sounds good, doesn’t it?

Unfortunately, writing isn’t that easy. Not yet.

Robots might take over our writing tasks in the future. But for now, human intelligence is still required.

So, let’s concentrate on how our word choice can boost our persuasive powers, shall we?

How to Be Original as a Blogger (When Everything Has Been Said Already)

Do you feel everything has been said already?

Discussed from every angle by every authority?

You leaf through your notebook with blog post ideas. You scratch your head. Nothing feels right.

You’ve hit a mental wall. Robbed of inspiration.

What the hell can you write about?!?

How Pro Writers Nurture Their Skills (Without Paying for Expensive Courses)

Do you ever read someone’s work and wonder …

I wish I could write like that.

So engaging. So persuasive. So full of personality.

How does she do it?

All writing gurus tell you: read a lot and write a lot, and you’ll become a better writer.

But does that advice make you shake your head in frustration?

Is your writing not improving fast enough?