FREE Snackable Writing Course

Discover the power of the subtle nod and other persuasion tricks
Learn how to write persuasive content and win more customers

4 Proven Principles to Practice Your Writing (and Improve Crazily Fast)

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Have you ever wondered why your writing skills don’t seem to improve?

You religiously follow a couple of blogs about writing. And you’re writing almost daily.

But …

You look at your work and scratch your head. It’s okay. But you’d like to do better.

Should you write more?

You might have heard about the 10,000-hour rule: to master any skill, you must practice for 10,000 hours.

But who’s got so much time? If you can dedicate 4 hours a week to writing, it’ll take you 48 years to master writing skills.

Can you improve faster?

Of course, you can.

5 Types of True Benefits: How to Connect With Your Customer’s Deepest Desires

Maslow and Marketing: True Benefits

You’ve probably read sales copy and thought …

Mwah. It sounds good, but … no thanks.

Perhaps you didn’t need that product right then.

But more likely, the copy failed to communicate the true benefits of the product or service.

Quite often sales copy is too superficial.

And when copy is too superficial, readers (potential buyers!) don’t feel the content speaks to them. They feel the product or service might be useful, but not valuable enough.

How to Get Unstuck (and Build a Business You’ll Love)

How to Get Unstuck (And Build a Business You'll Love)

Does running your own biz make you feel stranded?

Others seem to know exactly how to build their business.

They set audacious goals. They plan their actions. They achieve their dreams.

Sounds brilliant, doesn’t it?

But how does it work for you? Does business planning leave you confused, stuck, and stressed?

Planning my own business has always felt like an impossible task. I faced too many unknowns. And too many options.

When you look at my business now, you may think I’ve always known what I was doing.

But that’s far from the truth.

172+ Magic Words: How to Write Persuasive Business Content (As Proven By Science)

power words

Have you ever wished you had a magic word machine?

Throw in your ideas at the top. Crank its engine by hand. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.

Copy and paste the text onto your website. And voilà: you sell more than ever before.

Sounds good, doesn’t it?

Unfortunately, writing isn’t that easy. Not yet.

Robots might take over our writing tasks in the future. But for now, human intelligence is still required.

So, let’s concentrate on how our word choice can boost our persuasive powers, shall we?

How to Be Original as a Blogger (When Everything Has Been Said Already)

How to Be Original

Do you feel everything has been said already?

Discussed from every angle by every authority?

You leaf through your notebook with blog post ideas. You scratch your head. Nothing feels right.

You’ve hit a mental wall. Robbed of inspiration.

What the hell can you write about?!?

How Pro Writers Nurture Their Skills (Without Paying for Expensive Courses)

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Do you ever read someone’s work and wonder …

I wish I could write like that.

So engaging. So persuasive. So full of personality.

How does she do it?

All writing gurus tell you: read a lot and write a lot, and you’ll become a better writer.

But does that advice make you shake your head in frustration?

Is your writing not improving fast enough?

Are These 5 Copywriting Mistakes Chasing Potential Clients Away?

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Have you had an overdose of copywriting advice?

Frustrating, isn’t it?

You read copywriting tips every day. You listen to podcasts, and have read a few books.

But …

When you have to write your copy, you feel stuck.

Copywriting advice is swirling around in your head. You can’t make sense of it. Should you include more rational arguments? Or tap into emotions? Should you tighten your text? Or include more details?

Too many tips are fighting for your attention.

Why You Should Stop Searching for Your Authentic Voice

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Have you ever wondered what it means to be your authentic self?

What is authenticity?

When we talk about authentic Chinese cuisine, it’s quite clear what we mean. We refer to real Chinese food you can eat in China. It’s genuinely Chinese, not a mishmash of food adapted to Western taste buds.

Similarly, authentic antique is genuine, not fake.

But what does it mean to write in an authentic, genuine voice, true to yourself?

How to Write an Email Sequence that Keeps Readers Hooked (and Craving More!)

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Do you ever feel like you’re writing for faceless pixels?

Working online can feel lonely and anonymous.

You work your socks off to write entertaining blog posts chock-full of your best advice.

But who is reading your content? What do they think of it? And what else are they looking for?

The Curiosity Gap: How to Entice People to Click Your Emails and Read Your Content

The curiosity gap

Have you been disappointed about click-through rates for your emails?

It happened to me recently.

I had written my blog post and carefully crafted an email. I hit publish with a sigh of relief. Done.

But when I looked at my email stats the next day, the results were disappointing.