FREE Snackable Writing Course

Discover the power of the subtle nod and other persuasion tricks
Learn how to write persuasive content and win more customers

Distracted Readers? Use These 6 Transition Tricks For a Smooth Reading Experience

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I bet it has happened to you.

You’re reading an article online. After a few seconds, you can’t remember what you’re reading and why. You’ve lost track.

The Old-School Way for Making Money From Your Blog

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You can call me old-fashioned.

I like writing postcards. Licking a stamp. Walking to the nearest postbox.

Announcing: A Pain Free Process for Writing Your ‘About’ Page

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Let’s be honest …

What’s your About page like?

Does it make you and your team mates likeable? Does it attract the right clients to your business?

5 Ways to Make Your Words More Powerful (and Get Readers to Listen, Act and Buy)

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It’s a communicator’s worst nightmare.

Mine, too.

You have ideas to share, but nobody listens.

How to Nudge Readers to Buy … by Mixing Facts and Emotion

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You treat your readers like grown-ups, right?

You give them all the information they need to make a choice. Your copy sounds smooth. Your words seem perfect.

How to Avoid the Destructive Power of Clichés

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It can happen to the best communicators.

We do our best to write valuable and lively content. We keep our writing to the point, and try to entertain our readers.

And of course we know we should avoid clichés and buzzwords.

Can You Triple Your Persuasive Powers With This Humble Writing Technique?

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Does the idea of selling make you choke?

Does selling remind you of cheap aftershave, an ill-fitting suit, and a cigar?

If you’d believe in reincarnation, then salesmen would return as slimy, slippery worms.

Workaholic? These 4 Mindset Changes Helped Me Slow Down to Savor Life

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Ever feel like everyone is more productive than you?

Unable to start writing my next blog post, I recently messed around the web for a while.

I read about people finding the perfect work rhythm.

21 Snazzy Copywriting Examples: Get Inspired to Write Your Own Seductive Copy

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Do you ever wish you could find a spark to ignite your writing? To get you started?

You’ve read the theory about writing persuasive copy.

How to Make Your Message Sticky (So Readers Remember It Forever and Ever)

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I’m pretty sure you know the feeling.

A headline grabs your attention. You click and start reading the post.

But a couple of minutes later, you’re none the wiser.