FREE Snackable Writing Course

16 ultra-short emails with easy-to-implement tips
Learn how to write persuasive content and win more customers

How to Cherish Your Shitty First Drafts (And Get More Writing Done)

Afraid to produce shoddy writing?

Staring at a blank sheet, you might wonder …

What if you write crap?

What if you’re unable to turn your crappy draft into decent content?

What if you’re wasting your time?

Getting started with your next piece of content can feel like a big burden. An insurmountable task.

Perhaps you find excuses and do your household chores first. The kitchen still needs cleaning. The Christmas shopping list is waiting. And weren’t you going to call your friend?

Even experienced writers may need to trick themselves so they stop despairing and get on with their

How to Write Trustworthy Sales Copy (and Turn Maybes into Resounding Yeses)

Harvey Green thinks his sales copy is finally ready.

His research has been more in-depth than usual; and he’s weaved a variety of true benefits into his copy. He has checked his spelling, and replaced gobbledygook with meaningful phrases.

So that must be it. Phew.

Harvey smiles and imagines his writing teacher praising his efforts. He pours himself a glass of Rioja to celebrate, and takes the remainder of the evening off.

The next day, Harvey does a final check before publishing his copy. He imagines stepping into the shoes of a web visitor, and reads his copy aloud.

How to Craft a Business Story (and Energize Your Audience With Your Mission)

Imagine going to a networking meeting …

You enter a room full of serious grey suits politely sipping their wine, bragging about their corporate missions. Rather boringly.

And there you are, in your purple shirt, feeling out of place.

You grab a glass of beer, and tap a fork against the glass to attract attention.

“Listen up,” you say, “let me tell you a story about how I conquered the world.”

“Wanna hear it?”

How to Infuse Your Writing with Warmth, Hope and Kindness


Sometimes, blogging feels futile.

When you started writing, it was easy to be enthusiastic.

But now?

You’d like to speak up and get heard. But you feel like you’re whispering in a world that’s too noisy, too crowded, too busy.

You’d like to reach out to people, warm their hearts, and guide them in this crazy world.

But somehow, along the way, your writing lost its soul.

Want to put your soul back into your writing? And reach out through your screen to touch your readers?

How to Make Writing a Joy: 5 Tips for Finding Your Flow

Is writing a painful struggle?

An excruciating battle to get your ideas on paper?

If you’d asked me a few years ago what I love doing, I would have said cycling, swimming, or cooking. Eating a good meal, enjoying a glass of wine and a good conversation.

But writing?

Writing was a painful struggle. Blank sheets taunted me. My inner critic nagged. I was fearful of publishing my content. The only thing I liked about writing was the sense of achievement after having finished a piece.

But over time, I’ve learned to trust my writing process, and I learned to

How to Write Gobbledygook-Free Content

Hannah Meadows wakes up in a panic.

It’s wrong. It’s totally wrong. I’ve messed up.

During the previous days, Hannah had reread her collection of copywriting books. She studied sales pages to figure out what makes content sleazy, and what makes it persuasive.

Yesterday, late at night, she decided she had to stop procrastinating. She grabbed a bowl of salted peanuts, and poured a glass of whiskey to loosen up and make her words flow.

And yes, at last, her words flowed.

But were the words right?

5 Ways to Simplify Complex Ideas (and Communicate with Clarity)

Let’s not pussyfoot around it.

We all get stuck sometimes. We think we know what to write. But when we open a Word doc, the words don’t flow.

We try to blame it on writer’s block.

Our muse has left us. Today we don’t feel inspired.

But the hard truth is this …

We’re still confused about what we want to communicate. We wrestle with complexity. We don’t know the essence of our unwieldy idea.

Sound familiar?

5 Powerful Ways to End a Blog Post (and Fire Up Your Audience)

For once, Howard Fields feels happy with his writing.

The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content.

Even the rhythm sounds good. Is he finding his voice?

Now just a few final lines …

Do These 3 Website Goofs Make You Lose Business?

The theory for great websites seems simple enough, right?

You create a good-looking design. You tell people what you offer. You demonstrate your knowledge and skills on your blog.

And when web visitors arrive the till starts ringing; the dough rolls in.

But why don’t our websites work like that?

Why do most web visitors bounce away and never come back?

How to Be So Inspirational That Readers Get Addicted to Your Blog

Can you learn how to be inspirational?

Can you learn how to write in such a way that readers feel stirred and encouraged to implement your tips?

You might think some people are born to be inspirational.

You either have charisma or you don’t.

Martin Luther King Jr. had charisma. And so did Winston Churchill, Nelson Mandela, and Marilyn Monroe. Oprah Winfrey has it, too, and Michelle Obama, and the Dalai Lama.

But ordinary people like you and me?