FREE Snackable Writing Course

16 ultra-short emails with easy-to-implement tips
Learn how to write persuasive content and win more customers
 
 

How to Nurture Empathy for Your Readers (and Craft Messages That Resonate)

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What would happen if no empathy existed?

We’d lose our ability to understand other people’s thoughts and feelings.

We’d be unable to engage with other human beings.
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How to Write Powerful Testimonials: 4 Simple Tips to Snatch More Clients

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Imagine going to your local business fair.

You’re hoping to pick up one or two new clients.

If you’re like me, it would be a day from hell. I went to one local business fair and promised myself: Never. Ever. Again.
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How Punctuation Influences Your Writing Voice

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Proper punctuation is both the sign and the cause of clear thinking.

~ Lynne Truss (Eats, Shoots & Leaves)

Yeah, yeah.

But who really cares about punctuation?!?
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How to Engage, Enchant and Persuade: 17 Business Writing Tips

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Infuriating, isn’t it?

You follow a few blogs about writing.

And diligently read their posts.
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3 Creative Writing Exercises: How to Put That Zing-Kapow in Boring Business Content

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Uh..oh…

Ever read your draft content and feel it lacks a spark?

Let’s be honest. A lot of business content is rather meh.
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A Pain-Free Process for Writing Seductive Sales Copy

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Oh my.

Writing copy is hard, isn’t it?

We’ve all been there.

You’re staring at a blank sheet. You try to conjure up your headline. But the words won’t come.
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17 Ways to Suck the Spirit Out of Your Solo-Biz

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What happened to that feeling of excitement when you started your own biz?

And what about your sense of freedom?

I remember driving to the office on the last day of my corporate career.

I dreaded the day. The speeches. The goodbyes. The tears.
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How to Write With So Much Passion That Readers Beg to Hire You

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Have you ever listened to a passionate speaker?

And?

Was their enthusiasm contagious?
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3 Ways to Use the Persuasive Power of Emotions in Your Sales Copy

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You’ve probably seen traditional sales pages, dripping with persuasive tricks.

This week, you can lose 2 stone.

Next week, you can triple your online income.

They promise to reveal their so-called secrets.

Does it make you feel icky?
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A Crazy Girl’s Guide to Outsmarting Writer’s Block

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Imagine waking up full of excitement.

The sun is shining, and you have a great idea for your next article.

If you write your article quickly, you can go out and enjoy the spring weather. Yay!
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