FREE Snackable Writing Course

16 ultra-short emails with easy-to-implement tips
Learn how to write persuasive content and win more customers

How to Nurture Empathy for Your Readers (and Craft Messages That Resonate)

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What would happen if no empathy existed?

We’d lose our ability to understand other people’s thoughts and feelings.

We’d be unable to engage with other human beings.

How to Write Powerful Testimonials: 4 Simple Tips to Snatch More Clients

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Imagine going to your local business fair.

You’re hoping to pick up one or two new clients.

If you’re like me, it would be a day from hell. I went to one local business fair and promised myself: Never. Ever. Again.

How Punctuation Influences Your Writing Voice

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Proper punctuation is both the sign and the cause of clear thinking.

~ Lynne Truss (Eats, Shoots & Leaves)

Yeah, yeah.

But who really cares about punctuation?!?

How to Engage, Enchant and Persuade: 17 Business Writing Tips

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Infuriating, isn’t it?

You follow a few blogs about writing.

And diligently read their posts.

3 Creative Writing Exercises: How to Put That Zing-Kapow in Boring Business Content

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Ever read your draft content and feel it lacks a spark?

Let’s be honest. A lot of business content is rather meh.

A Pain-Free Process for Writing Seductive Sales Copy

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Oh my.

Writing copy is hard, isn’t it?

We’ve all been there.

You’re staring at a blank sheet. You try to conjure up your headline. But the words won’t come.

17 Ways to Suck the Spirit Out of Your Solo-Biz

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What happened to that feeling of excitement when you started your own biz?

And what about your sense of freedom?

I remember driving to the office on the last day of my corporate career.

I dreaded the day. The speeches. The goodbyes. The tears.

How to Write With So Much Passion That Readers Beg to Hire You

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Have you ever listened to a passionate speaker?


Was their enthusiasm contagious?

3 Ways to Use the Persuasive Power of Emotions in Your Sales Copy

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You’ve probably seen traditional sales pages, dripping with persuasive tricks.

This week, you can lose 2 stone.

Next week, you can triple your online income.

They promise to reveal their so-called secrets.

Does it make you feel icky?

A Crazy Girl’s Guide to Outsmarting Writer’s Block

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Imagine waking up full of excitement.

The sun is shining, and you have a great idea for your next article.

If you write your article quickly, you can go out and enjoy the spring weather. Yay!