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Discover the power of the subtle nod and other persuasion tricks
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172+ Magic Words: How to Write Persuasive Business Content (As Proven By Science)

power words

Have you ever wished you had a magic word machine?

Throw in your ideas at the top. Crank its engine by hand. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.

Copy and paste the text onto your website. And voilà: you sell more than ever before.

Sounds good, doesn’t it?

Unfortunately, writing isn’t that easy. Not yet.

Robots might take over our writing tasks in the future. But for now, human intelligence is still required.

So, let’s concentrate on how our word choice can boost our persuasive powers, shall we?

How to Be Original as a Blogger (When Everything Has Been Said Already)

How to Be Original

Do you feel everything has been said already?

Discussed from every angle by every authority?

You leaf through your notebook with blog post ideas. You scratch your head. Nothing feels right.

You’ve hit a mental wall. Robbed of inspiration.

What the hell can you write about?!?

How Pro Writers Nurture Their Skills (Without Paying for Expensive Courses)

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Do you ever read someone’s work and wonder …

I wish I could write like that.

So engaging. So persuasive. So full of personality.

How does she do it?

All writing gurus tell you: read a lot and write a lot, and you’ll become a better writer.

But does that advice make you shake your head in frustration?

Is your writing not improving fast enough?

Are These 5 Copywriting Mistakes Chasing Potential Clients Away?

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Have you had an overdose of copywriting advice?

Frustrating, isn’t it?

You read copywriting tips every day. You listen to podcasts, and have read a few books.

But …

When you have to write your copy, you feel stuck.

Copywriting advice is swirling around in your head. You can’t make sense of it. Should you include more rational arguments? Or tap into emotions? Should you tighten your text? Or include more details?

Too many tips are fighting for your attention.

Why You Should Stop Searching for Your Authentic Voice

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Have you ever wondered what it means to be your authentic self?

What is authenticity?

When we talk about authentic Chinese cuisine, it’s quite clear what we mean. We refer to real Chinese food you can eat in China. It’s genuinely Chinese, not a mishmash of food adapted to Western taste buds.

Similarly, authentic antique is genuine, not fake.

But what does it mean to write in an authentic, genuine voice, true to yourself?

How to Write an Email Sequence that Keeps Readers Hooked (and Craving More!)

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Do you ever feel like you’re writing for faceless pixels?

Working online can feel lonely and anonymous.

You work your socks off to write entertaining blog posts chock-full of your best advice.

But who is reading your content? What do they think of it? And what else are they looking for?

The Curiosity Gap: How to Entice People to Click Your Emails and Read Your Content

The curiosity gap

Have you been disappointed about click-through rates for your emails?

It happened to me recently.

I had written my blog post and carefully crafted an email. I hit publish with a sigh of relief. Done.

But when I looked at my email stats the next day, the results were disappointing.

How to Nurture Empathy for Your Readers (and Craft Messages That Resonate)

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What would happen if no empathy existed?

We’d lose our ability to understand other people’s thoughts and feelings.

We’d be unable to engage with other human beings.

How to Write Powerful Testimonials: 4 Simple Tips to Snatch More Clients

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Imagine going to your local business fair.

You’re hoping to pick up one or two new clients.

If you’re like me, it would be a day from hell. I went to one local business fair and promised myself: Never. Ever. Again.

How Punctuation Influences Your Writing Voice

punctuation and voice

Proper punctuation is both the sign and the cause of clear thinking.

~ Lynne Truss (Eats, Shoots & Leaves)

Yeah, yeah.

But who really cares about punctuation?!?