Holly leafs through her notebook with blog post ideas.
She scratches her head.
Nothing feels right.
Hasn’t everything be written already?
Holly mutters a few choice words and considers shutting down her computer. Better go out for a walk and forget about her blog.
But her readers are waiting for her next post.
Writing a blog is not about finding original ideas
It’s about finding original ways to communicate your ideas.
When you discuss ideas with a new twist, your voice becomes colorful in a sea of grey voices.
You stand out and draw your audience closer to you. Readers will come back week after week because they crave hearing your ideas, your views, your voice.
Want to know how?
1. Take a deep dive
Some blogging gurus tell us to write about the issues that keep our readers awake at 3 AM.
This advice can quickly destroy creativity and our motivation to blog. Because very few issues keep our readers up at night, and usually you can’t solve those issues in a single blog post.
Instead of writing about the big issues, dive deeper into teeny-tiny topics.
Have you ever written a list post?
List posts are great for giving a quick overview of a topic. But they’re more powerful as a collection of articles allowing readers to explore your blog in more detail.
For instance, in one of my blog posts, I explain 3 types of wordiness. For each type of wordiness, I’ve also written a longer article where you can learn how to create focus, how to simplify your writing, and how to make each sentence clear and concise.
I used to think nobody would be interested in tiny topics.
So, check out the list posts you’ve written.
Can you write a post about each item listed?
How I turned 31 measly words into a valuable blog post
2. Share your own stories
We often think of the web as a giant collection of information.
We keep up to date with the news. We search for shopping deals. We google questions and look for answers.
But the web is about more.
We also look for connection with like-minded people, for compassion and a sense of community. We share ideas and socialize.
When you share only tips on your blog, you sound like every other blogger. But when you share your personal experiences, you stand out from the crowd.
More personal posts resonate more strongly. I often get more comments and I receive more emails when a blog post is more personal.
So, think about the personal experiences you can share. How have you become an expert? What have you learned from mistakes? Or can you share a case study about a client?
How I turned a tutorial into a personal narrative
3. Read along the edges
Why is the web a giant echo chamber?
Because everyone is reading the same blogs and books, and everyone is listening to the same podcasts, and those podcasts discuss the same things as those blogs. And at webinars, you’ll hear more or less the same again.
So, we’re going around in circles.
Want to get out?
Read a book slightly outside your niche.
Like every blogger, I hit the no-ideas-wall recently. I felt I couldn’t go on any longer. Haven’t I said everything already?
I needed a fresh injection, so I started reading books vaguely related to writing. For instance, I read a book about empathy, and then decided to write a post about developing empathy for your readers. I read about thinking outside the brain, and wrote a post about expanding your brain power as a writer.
Reading a book for each blog post is not a quick way to write. But it’s an enriching experience. I get bored if I don’t learn something while writing a new article. Secretly, I write as much for myself as I write for you.
So, to inject your blog with fresh impetus, think about topics at the edges of your niche.
Where does your curiosity lead you?
How reading feeds my writing habit
4. Tell it in your own words
Everything has been said already.
But we’ve not heard it from you. In your words.
I’m sure you’ve had this experience when learning something new …
You read about the same thing again and again, but it remains a little vague or abstract. You’re not sure what to do with it. And then, at once, you get it.
As Kathy commented on a blog post about common copywriting mistakes:
Just had several lightbulb moments reading this. Some of this I had read before, but hadn’t internalized it.
And Katharine said:
I finally GET the reason I should narrow my ideal client down to the narrowest possible definition, to be exact and really pin her down.
So, go for it. Revisit that topic again.
Different wording, a new story, or a fresh metaphor can help readers get your message, even if they’ve heard it all before.
4 ways to make boring topics interesting
How to be original
You are unique. You know that.
You have unique experiences. A unique voice. A unique mix of ideas, examples, and stories.
So stop worrying about originality. Instead, help your readers. Share your knowledge and experience in your words.
Your readers are waiting for your next blog post. A helpful tip. A pep talk. A spark of inspiration.
What are you waiting for?
The Enchanting Blog Writing course (rated 4.9 out of 5.0) teaches you how to captivate, educate, and inspire your readers.
“I write about historic food, and I’ve just given the Henneke treatment to a blog post. I included the first few lines in an email to my subscribers, and it had the best click through rate I’ve ever had.”